WTRV
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| WTRV | |
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| City of license | Walker, Michigan |
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| Broadcast area | [1] |
| Branding | The River 100.5 |
| Slogan | Soft Favorites of Yesterday and Today |
| Frequency | 100.5 MHz |
| First air date | 1991 |
| Format | Gold Based Soft Adult Contemporary |
| ERP | 3,000 watts |
| HAAT | 100 meters |
| Class | A |
| Facility ID | 72529 |
| Callsign meaning | The River |
| Former callsigns | WQFN (9/20/91-6/26/98) |
| Owner | Regent Communications |
| Sister stations | WFGR, WGRD-FM, WLHT-FM, WNWZ |
| Website | www.theriver-fm.com |
WTRV (100.5 FM, "The River") is a radio station broadcasting a soft adult contemporary format. The station is licensed to Walker, Michigan, and serves the Grand Rapids, Michigan market.
WTRV's format is heavy on oldies and gold titles from the 1950s through the 1990s; the station plays no current or recurrent material. Core artists include Barry Manilow, The Carpenters, Barbra Streisand, Neil Diamond, Dionne Warwick, Air Supply, Kenny Rogers, Celine Dion, The Beatles, Olivia Newton-John, and Diana Ross & The Supremes.
Despite a relatively weak signal, the station is usually a top 10 ratings performer in Grand Rapids. Since competitor and former beautiful music station WOOD-FM 105.7 tweaked and brightened its format to a more mainstream Adult Contemporary, WTRV has positioned itself to become the dominant "easy listening"-oriented station in the market; one early promotional voiceover for the station described it as "The way easy listening is supposed to sound."
100.5 FM went on the air in 1993 with the WQFN calls. For several years, it was co-owned with Christian broadcaster WFUR and operated out of the WFUR studios. Originally WQFN was a fully-automated adult contemporary station, soon flipping to Smooth Jazz fed via satellite from Jones Radio Networks. In 1997, the station was sold and converted to its current call sign and format. WTRV aired Delilah's syndicated nighttime love-songs show for a time until it moved to sister station WLHT and later to WOOD-FM.
The current WTRV on-air lineup includes Andy Rent and Chuck LaTour mornings, Judy Wagley middays, and Gene Parker during afternoon drive. The station is automated the remainder of the time.
WTRV was the first station in the Grand Rapids market to switch to a format of continuous Christmas music between Thanksgiving Day and Christmas Day. However, in 2007, the station opted to continue with its normal format, with Christmas music mixed in, for the holiday season, while sister station WLHT went all-Christmas (which it had never done before) to compete with WOOD-FM.
[edit] Sources
[edit] External links
- Query the FCC's FM station database for WTRV
- Radio Locator information on WTRV
- Query Arbitron's FM station database for WTRV
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