WTHZ

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WTHZ is a Classic Hits/Oldies formatted radio station located in Lexington, North Carolina, serving the Piedmont Triad area of North Carolina, including Winston-Salem, High Point and Greensboro. The Davidson County Broadcasting outlet broadcasts at 94.1 MHz with an ERP of 100kW.

[edit] History

WBUY-FM was begun in the early 1960's by Davidson County Broadcasting as a simulcast partner of their AM station WBUY at 1440 on the dial. By the early 70's separate calls of WLXN were acquired for the FM station but it remained simulcast with WBUY until 1976, when the station would break away from the simulcast at certain times during the day to air Christian programming. WLXN's programming had become largely separate from that of WBUY by late 1983. On January 1, 1984, the Christian programming and WLXN call letters were transferred to the AM station and the WBUY call letters came to the FM, which then initiated a Country format. Later in 1984 WBUY-FM changed call letters to WKOQ "Q-94", and continued the Country format, increasing its power to cover the entire Greensboro-Winston-Salem-High Point market. In 1988, WKOQ became WWGL ("We Witness God's Love"), a Christian radio station which emphasized Southern gospel music and later Contemporary Christian.^{[citation needed]} Another signal boost was made several years later when WWGL built a new, taller tower north of Lexington, which it would eventually share with WFDD.^[1]

In 2000, the station began calling itself WTHZ "Hitz 94", playing mostly 80s music. The station eventually evolved to a Hot AC format, still using the "Hitz 94" name, with the slogan "The 80s, 90s, and Now."

The station began the Classic Hits/Oldies format in November 2006 after local Entercom Oldies outlet WMQX flipped to Country music. The flip has proven successful for WTHZ.

[edit] Signal

Due to its location in Lexington, WTHZ easily covers Statesville, Kannapolis, and Albemarle in addition to the Piedmont Triad region. The signal can be received as far as Burlington, North Carolina to the east; Charlotte, North Carolina to the south; and Hickory, North Carolina to the west.

The signal is difficult to receive in parts of Greensboro due to nearby WKSL in Burlington at 93.9 MHz. WKSL has a Construction Permit and will soon be moving to Cary, North Carolina; thus, the WTHZ signal will be clearer in the Greensboro area with less interference.

[edit] References

1. ^ Susan Ladd, "WFDD Tower Extends Public Radio Station's Range," Greensboro News & Record, September 13, 1994.

[edit] External links

• Majic 94.1 WTHZ official website
• Query the FCC's FM station database for WTHZ
• Radio Locator information on WTHZ
• Query Arbitron's FM station database for WTHZ

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