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WTAC, owned by Superior Communications, began broadcasting in 2002 on 89.7 with 1kw. Officially licensed to Burton, Michigan, the station's transmitter is located in the Beecher area on the north side of Flint, Michigan.
The call letters WTAC were used by AM 600 in Flint when it was a popular top 40 station during the 1960's and 1970's, and subsequently through country and contemporary Christian formats. That station is now WSNL.
On September 10, 2007, the station submitted an application to the FCC to increase power to 4 kW from a directional antenna. The application was amended on October 30, 2007 to 5 kW. If approved, coverage south of Flint would be improved.
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