WSCG
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WSCG & WSCG-FM | |
City of license | WSCG: Greenville, Michigan WSCG-FM: Lakeview, Michigan |
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Broadcast area | WSCG: [1] (Daytime) WSCG: [2] (Nighttime) WSCG-FM: [3] |
Branding | WSCG-FM: True Country |
Frequency | WSCG: 1380 kHz WSCG-FM: 106.3 MHz |
Format | WSCG: News/Talk WSCG-FM: Traditional Country |
Power | WSCG: 1,000 watts (Daytime) WSCG: 500 watts (Nighttime) WSCG-FM: 3,000 watts |
Class | WSCG: B WSCG-FM: A |
Callsign meaning | Stafford Communications Group |
Former callsigns | WSCG: WPLB (?-10/25/00) WSCG-FM: WPLB-FM (6/15/93-10/25/00) WRIZ-FM (1/21/88-6/15/93) |
Owner | Stafford Broadcasting |
WSCG (1380 AM) and WSCG-FM (106.3 FM) are radio stations owned by Stafford Broadcasting, serving Montcalm County and surrounding areas. WSCG-AM is licensed to Greenville, Michigan and features a news/talk format. WSCG-FM is licensed to Lakeview, Michigan and features a satellite-fed country format from Jones Radio Networks known as "True Country." Stafford has owned both stations since acquiring them from Kortes Communications in 2000.
AM 1380 was originally WPLB-AM, which featured a country format for many years. In October 2000, the station switched to its current call sign and moved to a satellite-fed adult standards format from Westwood One. WSCG-AM switched to a simulcast of CNN Headline News in October 2002 and the following year added more talk programming, much of it from the Michigan Talk Radio Network.
WSCG-FM 106.3 was originally WRIZ and became WPLB-FM in 1993. The station became WSCG-FM in October 2000 following its sale to Stafford Broadcasting, and in January 2001 switched from country music to a talk format as "106 The Source," the flagship station for the then-new Michigan Talk Radio Network. After a little more than six months, "106 The Source" was replaced by Jones Radio's "Classic Hit Country" format. WSCG-FM switched from "Classic Hit Country" to Jones' "True Country" in February 2006.
The original WPLB-FM, 107.3, became WODJ with an oldies format in 1989 and is now WKLQ. 107.3 FM and 1380 AM are no longer co-owned.
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