WSCG

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WSCG & WSCG-FM
City of license WSCG: Greenville, Michigan
WSCG-FM: Lakeview, Michigan
Broadcast area WSCG: [1] (Daytime)
WSCG: [2] (Nighttime)
WSCG-FM: [3]
Branding WSCG-FM: True Country
Frequency WSCG: 1380 kHz
WSCG-FM: 106.3 MHz
Format WSCG: News/Talk
WSCG-FM: Traditional Country
Power WSCG: 1,000 watts (Daytime)
WSCG: 500 watts (Nighttime)
WSCG-FM: 3,000 watts
Class WSCG: B
WSCG-FM: A
Callsign meaning Stafford Communications Group
Former callsigns WSCG:
WPLB (?-10/25/00)
WSCG-FM:
WPLB-FM (6/15/93-10/25/00)
WRIZ-FM (1/21/88-6/15/93)
Owner Stafford Broadcasting

WSCG (1380 AM) and WSCG-FM (106.3 FM) are radio stations owned by Stafford Broadcasting, serving Montcalm County and surrounding areas. WSCG-AM is licensed to Greenville, Michigan and features a news/talk format. WSCG-FM is licensed to Lakeview, Michigan and features a satellite-fed country format from Jones Radio Networks known as "True Country." Stafford has owned both stations since acquiring them from Kortes Communications in 2000.

AM 1380 was originally WPLB-AM, which featured a country format for many years. In October 2000, the station switched to its current call sign and moved to a satellite-fed adult standards format from Westwood One. WSCG-AM switched to a simulcast of CNN Headline News in October 2002 and the following year added more talk programming, much of it from the Michigan Talk Radio Network.

WSCG-FM 106.3 was originally WRIZ and became WPLB-FM in 1993. The station became WSCG-FM in October 2000 following its sale to Stafford Broadcasting, and in January 2001 switched from country music to a talk format as "106 The Source," the flagship station for the then-new Michigan Talk Radio Network. After a little more than six months, "106 The Source" was replaced by Jones Radio's "Classic Hit Country" format. WSCG-FM switched from "Classic Hit Country" to Jones' "True Country" in February 2006.

The original WPLB-FM, 107.3, became WODJ with an oldies format in 1989 and is now WKLQ. 107.3 FM and 1380 AM are no longer co-owned.

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