WSBT (AM)

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NewsTalk 960
City of license South Bend
Broadcast area Michiana
Branding NewsTalk 980
Slogan The News Talk & Sports Leader
Frequency 960 kHz
First air date 1922
Format News/Talk
ERP 5,000 kW
Class B
Callsign meaning W South Bend Tribune
Owner Schurz Communications (WSBT, Inc.)
Website http://www.wsbtradio.com

WSBT-AM known locally as NewsTalk 960, is a News/Talk radio station in South Bend, Indiana. The transmitter is located in the southern portion of South Bend.

Prior to its current News/Talk format, WSBT-AM was a Full-Service Adult Contemporary radio station, featuring soft pop and oldies music, personalities, CBS and local news, evening talk programming and play-by-play sports.

[edit] Past & Present Personalities

  • Jon Thompson ("J.T.") is the longtime morning host.
  • Mary Simko (news anchor) has been with WSBT since the early 1980s.

Past local personalities have included:

  • Bob Lux - afternoons
  • Joan Swanson - middays (Referred to as "Momma Joanie" by Bob Lux.)
  • Brett Koontz - evenings
  • Chuck Whittaker - production director, fill-in
  • Bruce Kayser - fill-in
  • John Patrick Gall - News Director & morning news anchor

[edit] Past Marketing Campaigns & Promotions

  • WSBT Salute to Summer Broadcasts: Station personalities would broadcast live from various sponsor locations and community events, often serving hot dogs and other snacks courtesy of Martin's Supermarkets.
  • Wizzbit: This was a phrase used for various contests.
  • Here's the Recipe for a Great Radio Station...: A marketing slogan used in claymation television commercials used to promote WSBT's programming and personalities. A claymation chef would stand in front of a large mixing bowl, and add various "ingredients" to create WSBT.

[edit] See also

WSBT-TV