WSAG

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WSAG & WSAM
City of license	WSAG: Linwood, Michigan WSAM: Saginaw, Michigan
Broadcast area	WSAG: [1] WSAM: [2]
Branding	The Bay 1400 AM/104 FM
Slogan	Soft Rock Favorites of Yesterday and Today
Frequency	WSAG: 104.1 MHz WSAM: 1400 kHz
First air date	WSAG: November 2002 WSAM: unknown
Format	Soft Adult Contemporary
Power	WSAG: 4,600 watts WSAM: 1,000 watts
HAAT	WSAG: 99 meters
Class	WSAG: A WSAM: C
Facility ID	WSAG: 87624 WSAM: 65930
Transmitter Coordinates	WSAG: 43°43′30″N, 83°56′30″W
Callsign meaning	Saginaw, Michigan
Owner	MacDonald Broadcasting
Sister stations	WKCQ, WMJO
Website	http://www.thebay104fm.com/

WSAG (104.1 FM) Linwood, Michigan and WSAM (1400 AM) Saginaw, Michigan are a pair of radio stations broadcasting a soft adult contemporary format, collectively known as The Bay.

The current format debuted in April 2005. Previous to that, WSAM had programmed adult standards under the moniker "Sam 1400 AM," and WSAG had aired an automated, commercial-free mix of 1950s-1970s oldies since signing on in November 2002. During the 1960s and 1970s, WSAM was a popular Top 40 music station; during the 1980s, it played oldies. Serendipitously, during WSAM's run as an oldies station, the long-held call letters lent themselves to the tagline "Play it Again, Sam". WSAM's original FM station at 98.1 MHz is now WKCQ.

WSAM and WSAG are simulcast around the clock, except for some popular weekend polka shows on WSAM which are a holdover from the now-defunct adult standards format.

"The Bay" is the current home in the Tri-Cities of Delilah Rene's syndicated love-songs show, which was formerly heard on crosstown WGER but was replaced by John Tesh.

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