WRSA-FM

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WRSA-FM

City of license	Holly Pond, Alabama
Broadcast area	Huntsville, Alabama
Branding	Lite 96.9
Slogan	"Lite Favorites from the 70s thru Today"
Frequency	96.9 FM (MHz)
First air date	1964
Format	Adult Contemporary
ERP	100,000 watts
HAAT	308 meters (1011 feet)
Class	C0
Facility ID	47907
Transmitter Coordinates	34°29′23″N, 86°37′38″W
Callsign meaning	W RedStone Arsenal^[1]
Owner	NCA, Inc.
Website	http://www.lite969.com/

WRSA-FM (96.9 FM, "Lite 96.9") is an adult contemporary music-formatted radio station serving the Huntsville, Alabama, area.^[2]

The broadcast transmitter and tower for WRSA-FM is located on Brindley Mountain.^[3]

1 Personalities
2 History
3 References
4 External links

[edit] Personalities

Notable local on-air personalities on WRSA-FM include Bonny O'Brien and John Malone on mornings.^[4] O'Brien is a 20+ year veteran of the Huntsville radio market. Malone also serves as vice president of programming for the station's ownership group.

Other notable local weekday personalities include traffic reporter Nate Adams, mid-day host Abby Kay, afternoon host Allen Moore, and overnight host Erin Lynn. Weekday evening and some weekend programming is hosted by John Tesh on the syndicated The John Tesh Radio Show.^[5]

[edit] History

Before a gradual format change in the late 1990s away from its longtime "Beautiful 97" image, WRSA-FM was one of the last remaining easy listening-formatted radio stations in the United States. It went on the air in 1964^[6], and was the most-listened-to FM in northern Alabama until the emergence of Athens' WZYP in the late 1970s.

[edit] References

^ Nelson, Bob (2008-02-02). Call Letter Origins. The Broadcast Archive.
^ Station Information Profile. Arbitron.
^ Doyle, Niki. "Deputies make meth bust while chasing radio station vandals", The Huntsville Times, 2007-08-30. Retrieved on 2007-12-31. "Deputies from the Morgan County Sheriff's Office stumbled on an active methamphetamine lab Wednesday in the pursuit of two men who burglarized a WRSA-FM Lite 96.9 transmitter. [...] When the station's technician, Tommy Macpherson, and his daughter arrived at the Brindley Mountain transmitter, the two burglars fled, said Morgan County Sheriff Greg Bartlett. Macpherson followed the men in their green van and called 911 while the two men fired shots at him, said Bartlett."
^ "In Brief - October 5, 2005", FMQB, 2005-10-05. Retrieved on 2007-12-31. "Bonny O'Brien joins the morning team at WRSA (Lite 96)/Huntsville. O'Brien, a twenty-year market vet, is paired with VP/Programming John Malone."
^ Where Can I Hear The Show?. The John Tesh Radio Show website. Retrieved on 2007-12-31. “WRSA-FM 96.9 FM, Sunday-Friday 7pm-12am, Saturday 6am - 9am”
^ "Hang Time with... Brewer High's Matt Nielsen", The Decatur Daily, 2005-01-06. Retrieved on 2007-12-31. "My father built the WRSA radio station (Lite 96.9) in 1964," Nielsen said. "He died in October 2001, and Mom has taken over the station."

[edit] External links

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