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94.3 The Bridge (WROE-FM) is an Adult Hits station serving the Appleton-Oshkosh market of Northeast Wisconsin, but WROE's signal also reaches the Green Bay market quite easily. The station is owned by Midwest Communications and has studios in the WBAY Building in Downtown Green Bay. WROE is unique in that, like its' sister station WNCY, it has a dual cities of license, Neenah-Menasha, which are just to the south of Appleton. The station's transmitter is located at High Cliff State Park, which is located across Lake Winnebago from Neenah and Menasha.
[edit] WROE history
In 1971, Midwest Communications built WROE. Like many other stations in that era, WROE originally carried a Beautiful Music format. In 1977, Midwest bought WBAY-AM (now WTAQ) and WBAY-FM (now WIXX) in Green Bay. WROE was sold due to FCC regulations limiting station ownership at the time. Later, in the 1980s, WROE adopted the Lite AC format that more people now associate with the station.
In the 1990s, sweeping changes were made to broadcast regulation. One of those major changes allowed one entity to own more broadcasting properties in a particular market, so Midwest decided to expand. In 1997, Midwest bought WROE and its sister stations WNCY-FM and WNFL-AM.
For many years, in the late 1990s, WROE simulcasted with WLTM (now WZBY) in Green Bay, as "The Lite FM". The simulcast with WLTM was cut, but WROE continued with its Light AC format as "94.3 WROE".
In March 2006, WROE, along with its Green Bay sister station WZBY, flipped to its current Adult Hits format. In August 2006, the decision was made to change the station's branding to "94.3 The Bridge".
[edit] WROE's new studio
On July 18, 2006, Midwest Communications broke ground on their new, $4.725 Million facility in Bellevue. The facility will be located on the WNFL tower site on Bellevue Street. WROE and the six other Midwest Communications stations in Northeast Wisconsin will move to the new facility in October 2007.[1]
[edit] External links
