WROC (AM)

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WROC-AM
City of license Rochester, New York
Broadcast area Rochester and Vicinity
Branding News Talk 950
Frequency 950 kHz
Format News/Talk
Power 1,000 Watts
Class B
Callsign meaning ROChester or referring to WROC-TV
Affiliations Air America Radio
Owner Entercom Communications
(Entercom Rochester License, LLC)
Sister stations WBEE, WBZA, WFKL, WZNE
Website newstalk950.com

WROC is an AM radio station licensed to Rochester, New York. The station, branded as News Talk 950, runs a satellite liberal talk radio format and is affiliated with Air America Radio.

The station's call sign is a reference to WROC-TV; while the stations are not and have never been co-owned, WROC-AM has an agreement with WROC-TV to provide local news coverage, and the borrowing of the WROC call signs from WROC-TV is included in this agreement.

As WBBF, 950 AM was a popular Top 40 music station in Rochester for many years. The WBBF calls are now in use in Buffalo, New York.

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