WRBU

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WRBU
Image:Wrbu_mntv.PNG
St. Louis, Missouri
City of license East St. Louis, Illinois
Branding My46
Channels Analog: 46 (UHF)

Digital: 47 (UHF)

Affiliations MyNetworkTV
Owner Roberts Broadcasting Company
First air date September 11, 1989
Call letters’ meaning Roberts
Broadcasting
UPN (former affiliation)
Former callsigns WHSL (1989-2003)
Former affiliations HSN (1989-2003)
UPN (2003-2006)
Transmitter Power 5000 kW (analog)
109.4 kW (digital)
Height 345 m (analog)
318 m (digital)
Facility ID 57221
Transmitter Coordinates 38°23′18.3″N, 90°29′16.6″W
Website www.my46stl.com

WRBU is the MyNetworkTV television affiliate for the St. Louis, Missouri area. It is licensed to East Saint Louis, Illinois. WRBU is owned and operated by Roberts Broadcasting and operates on channel 46. WRBU-DT (WRBU's digital channel) operates on channel 47. The station does not broadcast in stereo. However, WRBU-DT broadcasts in stereo.

The channel's call letters since January 2003, WRBU, reflect the owner and the former television network: Roberts Broadcasting (RB) and UPN (U).

[edit] History

The station debuted on September 11, 1989 as WHSL-TV. It showed the Home Shopping Network 24 hours per day.

WHSL added UPN prime time programming in the Fall of 2002. On April 1, 2003, the station became a full UPN affiliate and added sitcoms, syndicated talk shows and reality shows to fill out the schedule. Until this switch, St. Louis had been the largest television market without a full UPN affiliate.

When CBS Corporation and Time Warner announced in January 2006 that the UPN and WB networks would merge to become The CW, the same announcement stated that Tribune-owned KPLR (Channel 11) would be St. Louis' affiliate for the new network. Channel 46 announced they would take the affiliation for the new MyNetworkTV network, which launched in September of the same year.

WRBU's transmitter is located in Jefferson County, Missouri (near Antonia, Missouri) at 38 23 18 North, 90 29 16 West. Antenna Height Above Average Terrain (HAAT) is 345 meters/1132 feet; the antenna structure itself is 250 meters/800 feet above ground level. East St. Louis is the official city-of-license. WRBU's digital signal on Channel 47 has an Effective Radiated Power (ERP) of only 109 kilowatts (KW), making reception problematic over much of the metropolitan area. WRBU's analog signal has an ERP of 5 million watts (MW).

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