Wrap rage

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Wrap rage (or wrapping rage or package rage) is the common name for heightened levels of anger, frustration and violence resulting from the inability to open hard-to-remove packaging.^[1]

In 2006, Consumer Reports magazine officially recognized the "wrap rage" phenomenon when it created the Oyster Awards for the products with the hardest-to-open packaging.^[2] A story in the Pittsburgh Post-Gazette about "wrap rage" was featured on The Colbert Report when host Stephen Colbert tried open his own package containing a new calculator with a knife, to no avail.

Tools and implements used in attempts to open packages while under the influence of wrap rage are typically applied in a reckless and unsafe manner, and with the use of excessive force.

Wrap rage may result in, or from, minor injuries, such as cuts, sprains and bruises to the fingers and hands or strains to the shoulder muscle caused by exerting excessive efforts in attempting to open packages. In addition to personal injuries, wrap rage can result in damages to the goods or other items nearby at the product’s eventual opening.

[edit] See also

• air rage
• computer rage
• road rage

[edit] References