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WRAT is a rock music radio station that broadcasts on the 95.9 frequency in Point Pleasant/Belmar, New Jersey. The station is owned by Greater Media.
WRAT first began broadcasting it's active rock format on Labor Day 1996. The first song that day was AC/DC's "For Those About To Rock." The station quickly gained a loyal following, filling a void in the Monmouth/Ocean Counties (NJ) radio market, by providing the rock radio music and lifestyle that listeners could only enjoy at that time on stations broadcasting from New York City or Philadelpia.
WRAT gained some notoriety in the late 1990s/early 2000s with a roadside billboard advertising campaign to promote its playing of 9 songs in a row. The billboard photograph was captioned "WRAT 9 in a row", and featured 5 large-breasted women in bikinis standing next to each other, cropped so that only their chests were visible, and also cropped on the side so that only half of the last women was visible: thus, 9 breasts in a row.
In September 2006, WRAT celebrated its 10 year anniversary. Much of the station's success over this time has been contributed to the longevity of the airstaff. Almost all of the air talent that began on the station in 1996 is still on air in some capacity, a rarity in today's radio landscape.
Unfortunately, in Southern Ocean County WRAT suffers strong interference from both Atlantic City's WTTH and Philadelphia's WBEN making the station unlistenable south of Toms River.
[edit] DJ information
- Carl and Marty: Mornings
- Rockyn Robyn Lane: Mid-days
- Jimmy Steal Afternoon to Evening
- Steve Hook: Nights
- Uncle Leo: Overnights
[edit] Management
- Station Manager: Daniel Finn
- Operations Manager/Program Director: Carl Craft
- Sales Manager: Marge Guglielmo
- Promotion Director: Doug Sjonvall
- Assistant Program Director: Robyn Lane
- Music Director: Robyn Lane
[edit] External links
