WQKS-FM

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WQKS-FM
City of license Montgomery, Alabama
Branding Alice 96.1
Slogan "Rockin' Hits"
Frequency 96.1 MHz
Format Classic Hits
ERP 900 watts
HAAT 250 meters
Class A
Facility ID 43628
Owner Bluewater Broadcasting Company, LLC
Webcast Listen Live
Website http://www.alice961.com

WQKS (96.1 FM, "Alice 96.1") is an AOR/classic hits formatted radio station in Montgomery, Alabama. Alice came into existence at the dawn of the millennium, around the spring of 2000.

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[edit] History

96.1 has only been in existence a relatively short time, but has featured several sets of call letters and various formats over the past two decades.

From its origins in the early 1990s, the station was created and owned by Al Stroh and the now-defunct Montgomery Broadcast Properties. This frequency began as WLNE-FM (We're Light N Easy) with beautiful music and standards in 1991. Later, 96.1 moved towards lite AC as Lite FM 96.

Around 1994, the station switched to the popular "Arrow" (All Rock and Roll Oldies) format and changed the calls to WRWO. In 1997, the call letters changed to WQKS and the station became known as Kiss 96 -- with an urban contemporary format. WQKS debuted another new format in late 1998, this time all 1980s music. The calls were still WQKS but the slogan changed to "The 80's Channel, Kiss 96.1". The request line number still spells out KISS to this very day.

WQKS made yet another format tweak in early 2000 into "Rockin' hits of the 80's, 90's and 70's" with the slogan "Alice 96.1".

[edit] Ownership

In March 2004 the station was bought in a group purchase of four Montgomery outlets by Bluewater Broadcasting. Three other stations are in the Bluewater Broadcasting facilities in Montgomery: WBAM-FM, WJWZ-FM, and WACV-AM.

[edit] Programming

Alice 96.1 has an extensive playlist that draws from five decades of rock n' roll history. Artists heard on Alice include The Beatles, Aerosmith, The Rolling Stones, Sheryl Crow, Boston, The Moody Blues, Daughtry, Coldplay, Talking Heads, Pink Floyd, Styx, The Eagles, Tom Petty, Lynyrd Skynyrd, Colbie Caillat, Billy Joel, Emerson, Lake, and Palmer, Yes, Genesis, David Bowie, and many, many more.

Alice 96.1 carries Troy University Football every football season. Trojan Talk, Hosted by Barry McKnight, airs live every Tuesday from 7-8pm during football season. On the weekends, the programming shifts to "Alice on shuffle," reminiscent of the original iPod shuffle.

Notable on-air personalities include Greg Budell, Susan Woody, and Ben Hagler. Budell hosts the morning show from 5-10 am; Woody takes requests from 10 am-3 pm; and Hagler has the evening drive from 3-8 pm.


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