WOVM

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WOVM
Broadcast area Appleton, Wisconsin
Branding Oasis
Slogan Discover. Refresh. Live.
Frequency 91.1 MHz FM
First air date 1956
Format Adult Hits
ERP 500 watts (CP: 100,000 watts)
Class A (CP: C1)
Former callsigns WLFM (until 09/20/2005)
Owner Starboard Media, being sold to Music That Matters, Inc.
Website [1]

WOVM (91.1 FM) is an American FM radio station licensed to Appleton, Wisconsin, broadcasting an adult hits format branded as Oasis. According to the station's website, the format is a blend of adult contemporary, classic rock, and country music, with some featured artists including Bob Marley, Steve Miller, Eric Clapton, U2, Beach Boys, and Randy Travis. (1).

The station is owned by Starboard Media but is in the process of being sold to Music That Matters, Inc.. From 1956 to 2005, the station was owned by Lawrence University and bore the calls WLFM, airing National Public Radio programming and Wisconsin Public Radio's Ideas network. Starboard Media purchased the station in the summer of 2005, changed the calls to WOVM and switched the station to its Relevant Radio Catholic religious programming. WLFM continues on as a student-run Internet radio station featuring a wide variety of music and talk, broadcast from Lawrence University (3).

In November 2007, WOVM dropped Relevant Radio and began stunting with Christmas music. The Oasis format made its official debut on January 7, 2008. WOVM is serving as the beta-test station for the Oasis format (which is being developed locally by Allouez-based Sovereign City Radio Group) before the format goes into national distribution. The format's developers claim it includes a "secret sauce" that makes it special (2).

WOVM currently broadcasts with only 500 watts of power but was granted a construction permit on July 28, 2006, to increase its power to 100,000 watts. The increase in power will significantly increase the station's coverage area to include Oshkosh and will also provide a fringe signal to the Green Bay area.

WOVM also operates translator station W246AZ, broadcasting at 97.1 FM in Shawano.

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