WOLI (AM)
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| WOLI | |
| City of license | Spartanburg |
|---|---|
| Broadcast area | Upstate South Carolina |
| Branding | "910 WOLI" |
| Frequency | 910 AM |
| First air date | September 1, 1940 |
| Format | Spanish Religious and brokered airtime |
| ERP | 3600 Watts daytime directional 890 Watts nighttime directional |
| Class | B |
| Callsign meaning | "Oldies" (Dates back to when sister FM's WOLT/WOLI-FM were both known as "Oldies 103".) |
| Owner | Davidson Media Group |
| Webcast | http://www.woli-am.com/woli.m3u |
| Website | http://www.woli-am.com/woli-am.html |
WOLI AM 910 is a radio station located in Spartanburg, South Carolina. The station is licensed by the FCC to broadcast with a ERP of 3.6 kW. in the daytime and 890 watts at night under separate directional signal patterns.
[edit] Station History
WORD 910 signed on September 1, 1940 as Spartanburg's second radio station under the ownership of Spartanburg Advertising Company which also owned WSPA, a station that was established a decade previous. In 1947, WORD was sold to Spartan Radiocasting due to FCC duopoly rules which prevented ownership of no more than one AM station per market. Later that year, sister FM WDXY 100.5 signed on the air, but would sign off the air by the end of the 1950s.
WORD was well known as Spartanburg's Top 40 powerhouse in the 1960s and 70s under the name "Big Word". By the 1980s, WORD faced declining audience shares from FM competitors WANS and WFBC-FM and switched to various formats before going dark in 1989. In October of 1990, WORD signed back on as a simulcast of 1330 WFBC from Greenville as both stations switched to News/Talk with WFBC becoming WYRD in the mid 90s.
In 2002, Entercom (then owners of WORD/WYRD) swapped WORD's programing and call letters from 910 AM over to its newly-acquired sister, WSPA's signal at 950 AM to gain better coverage. Then in 2005, WSPA as well as FMs WOLI/WOLT were spun off to Davidson Media, which dropped the WSPA call letters for WOLI and simulcasted parts of WOLI-FM programing with brokered programing. In 2007, the simulcasting with the FM ended and the station switched to Spanish Religious programing, but retained the brokered programing.
[edit] External links
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