WNRV

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WNRV
City of license Narrows-Pearisburg, Virginia
Broadcast area Narrows, Virginia
Giles County, Virginia
Branding "AM-990 The Ridge"
Slogan "Bluegrass Radio"
Frequency 990 kHz
First air date 1953
Format Bluegrass
Power 5,000 Watts daytime
10 Watts nighttime
Class D
Callsign meaning W NewRiver Valley
W NaRrows Virginia
Owner Perception Media Group, Inc.
Sister stations WWWR
Webcast WNRV Webstream
Website WNRV Online

WNRV is a Bluegrass formatted broadcast radio station licensed to Narrows-Pearisburg, Virginia, serving Narrows and Giles County, Virginia. WNRV is owned and operated by Perception Media Group, Inc., based in Roanoke, Virginia.

[edit] History

The station signed on in 1953 when the Federal Communications Commission granted an AM broadcast license to "Happy" Romanus, the owner of a department store in Narrows. Romanus sold the station to E.D. McWilliams in 1960. Upon E.D.'s death, his wife, Megan, assumed ownership of the station. McWilliams and General Manager Robert Whitehead operated the station until 1990, when she sold it to a local partnership under the name Monarch Communications. The Monarch partnership launched Giles County's first FM station, WZFM in 1991. However, a series of engineering mishaps forced both stations off the air in September 1992. Then, a Christiansburg, Virginia-based radio group acquired WNRV shortly afterward and simulcast it as a "Cool" Country station. Then, in 1999, Perception Media Group purchased the station. For nearly eight years, WNRV served as a simulcast station for 910 WWWR-AM, a Southern Gospel station in Roanoke.

In July 2007, WNRV changed its format to Bluegrass and began broadcasting local programming back home out of old its studios between Narrows and Pearisburg, under the brand "AM-990 The Ridge."

[edit] External links


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