WMYI
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| WMYI | |
| City of license | Hendersonville, North Carolina |
|---|---|
| Broadcast area | Greenville/Spartanburg, South Carolina |
| Branding | My 102.5 |
| Slogan | The Best Mix of Yesterday and Today |
| Frequency | 102.5 (MHz) |
| First air date | April 15, 1958 |
| Format | Adult Contemporary HD2: Smooth Jazz |
| Callsign meaning | W MYI |
| Owner | Clear Channel Communications |
| Website | http://www.wmyi.com |
WMYI-FM is an Adult Contemporary radio station serving Greenville, Spartanburg, Asheville and surrounding areas. The station is licensed in Hendersonville, North Carolina. It is owned by Clear Channel Communications. The station goes by "MY 102.5" on air and uses the slogan "The Best Mix of Yesterday and Today."
The playlist consists mainly of 1970s and 1980s music. There is also a sprinkling of music from the 1960s, 1990s, and 2000s.
In February 2008, the station began airing Smooth Jazz on its HD2 channel, replacing its previous all-90s format.
[edit] History
Before moving its studios to Greenville, South Carolina, this station was WKIT-FM "Kit Country" in Hendersonville, North Carolina, signing on the air April 15, 1958. Once the new transmitter was complete, the station stunted with the "Beverly Hills Cop" soundtrack. After the stunt, the Adult Contemporary format on the station, known as "MY 102.5", was born.
WMYI enjoyed success shortly after it was born in 1987 with the popular "Love and Hudson" Morning Show. During the mid to late '90s, the station was less successful in Arbitron rankings, but enjoyed a return to the top of the ratings by 2006. In Fall 2006, WMYI was #1 both in age groups 12+ and 25-54 in the Greenville-Spartanburg market, surging past in-house country sister WSSL. However, throughout 2007, the station has been less-successful, being beat by competitor WSPA for the first time in a long while (12+).
[edit] External links
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