WMXL
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| WMXL-FM | |
| City of license | Lexington-Fayette |
|---|---|
| Broadcast area | Lexington, Kentucky |
| Branding | "Mix 94.5" |
| Frequency | 94.5 (MHz) (Also on HD Radio) 94.5 HD2 Kiwi Radio |
| Format | Adult Hits |
| ERP | 85,000 watts |
| Class | C |
| Callsign meaning | MiX Lexington |
| Owner | Clear Channel Communications |
| Website | wmxl.com |
The station broadcasts with an ERP of 85,000 watts, with nearly a 100 mile broadcasting radius. The station is heard as far south as London, as far east as Grayson, as far north as Cincinnati and as far west as Louisville. Clear Channel Communications currently owns the station.
WMXL-FM is the fifth station broadcasting HD Radio in Lexington after WUKY,WKQQ, WBUL, and WLKT.
From 1974 to 1992, this station programmed a top 40 format under the call letters WLAP-FM. It saw its peak of popularity in the late 1980s and early 1990s. At that time, the station was known as Power 94.5, and programmed by Lexington Native Greg Peddicord (aka Barry Fox).
The mid-90s brought a switch to the "Hot AC" format and the name Mix 94.5.
Dale O'Brien served as morning show host and program director for much of the early 90s before leaving for the programming position at Z104 in Washington, DC in 1996. At that point, Rick O'Shea arrived to guide the morning show, and Doug Hamand was given control of the programming. The O'Shea version of the station's Breakfast Club also featured local radio legend Matt Jaeger and former Miss Kentucky Christie Hicks.
Other popular Mix 94.5 air talent during this period included Barry Fox and longtime Lexington air talent Mike Graves. Fox served as music director before assuming programming duties, and the station prospered during the late 1990s.
O'Shea left the station in 1998 and Matt Jaeger took over the lead role on the morning show, continuing to dominate the Lexington adult audience. It was during this time period that the station's owner, Jacor Broadcasting, began to replace live air talent with out-of-town recorded shows from within the company. As a result, audience share began to slowly erode, and WMXL has never since been a market leader.
Barry Fox left Lexington to program WDJX in Louisville, and was replaced by T. R. Fox, who arrived from Rochester, NY. This Fox- no relation to his predecessor- programmed the station for several years, before giving way to the return of Dale O'Brien.
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