WMXF

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WMXF
City of license Waynesville, North Carolina
Broadcast area Haywood County, North Carolina
Branding AM 1400 The Peak
Slogan "Your Hometown Radio Station"
Frequency 1400 kHz
Format News/Talk
Power 1,000 Watts
Class C
Former callsigns WHCC
Owner Capstar (through Clear Channel)
Website AM1400ThePeak.com

WMXF, known as "AM 1400 The Peak", is a news/talk radio station licensed to Waynesville, North Carolina which mostly airs the programming of WWNC in Asheville.

[edit] History

WHCC was the only radio station in Waynesville for many years. The station has been around since the 1940's when the Fry's owned it. In the 1980s the format was adult contemporary. Later formats included oldies and Country.

In 1990, WQNS/WHCC owner KAT Communications of Myrtle Beach, South Carolina filed for Chapter 11, but the stations were doing well and no changes were planned.[1]

The switch to the current call letters was made around 1998 or 1999, and the station began playing adult standards soon after that. By this time Blue Dolphin Communications owned the station.

WMXF, WQNQ and WQNS were purchased by Clear Channel Communications in 2001.[2] The switch to talk was made in 2008, except for the morning show, which kept standards as part of the programming.

[edit] Current Programming

WMXF-AM features a wide variety of local programming. By far, the most popular program on the station is the "Trading Post" with host John Roten. Listeners call in live and announce items they have for sale or are looking to buy.

The station also features local sports programming such as Tuscola High School football games.

[edit] External links