WMTX
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| WMTX | |
| City of license | Tampa, Florida |
|---|---|
| Broadcast area | Tampa Bay Area |
| Branding | Mix 100.7 |
| Frequency | 100.7 MHz (Also on HD Radio) 100.7 HD-2 |
| Format | Hot AC Pride Radio on HD2 |
| Power | 98,000 watts |
| Class | C |
| Callsign meaning | We're Tampa's MiX (transposed) |
| Owner | Clear Channel Communications |
| Sister stations | WBTP, WDAE, WFLA, WFLZ, WFUS, WHNZ, WXTB |
| Webcast | Listen Live |
| Website | www.tampabaysmix.com |
WMTX-FM is an Adult Contemporary radio station in Tampa, Florida known as "Mix 100.7". It plays a variety of current hits along with some hit music from the past, as far back as the 1970s.
Nancy and Chris host the station's morning show. In addition to her popular "Out There" segments that used to air on local Fox affiliate WTVT, Nancy is also known for hosting short segments on Bay News 9's on-demand channel on digital cable.
[edit] Station history
In 1999, Mix 100.7 was branded as a KISS-FM station and was known as "KiSS 100.7". At the time, the station was the home of the popular, locally syndicated Mason Dixon Morning Show. In December of 1999 The station underwent a sudden format change and became "Mix 100.7" without any fanfare from Tampa listeners, dropping the WAKS callsign. Community outrage was highly noted in local newspapers and on other radio stations.
Since the surprise format switch, WMTX has had respectable ratings but has never held the #1 spot in the Tampa Bay radio market.
For years, Mix 100.7 aired the popular syndicated shows American Top 20 with Casey Kasem and Backtrax USA with Kid Kelly. However, in the summer of 2006, Backtrax was dropped. About a year later, the station dropped Kasem's countdown show.
[edit] WMTX-HD2
In early 2007, WMTX launched a HD2 subcarrier with a Soft AC format. On December 17, 2007, WMTX's HD-2 dropped the Soft AC format to introduce a LGBT-oriented HD radio station called Pride Radio. It plays Dance and Rhythmic Hits.
[edit] External links
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