WMOR-TV
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| WMOR-TV | |
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| Tampa/St. Petersburg, Florida | |
| City of license | Lakeland, Florida |
| Branding | More TV 32 |
| Channels | Analog: 32 (UHF) |
| Translators | WMOR-LP 63 St. Petersburg W18DB Port Richey W56CN Venice |
| Affiliations | independent 4Kids TV |
| Owner | Hearst-Argyle Television, Inc. (WMOR-TV Company) |
| First air date | April 24, 1986 |
| Call letters’ meaning | MORe TV |
| Former callsigns | WTMV (1986-1996) WWWB (1996-1999) |
| Former affiliations | independent (1986-1995) The WB (1995-1998) |
| Transmitter Power | 5000 kW (analog) 1000 kW (digital) |
| Height | 331 m (analog) 458 m (digital) |
| Facility ID | 53819 |
| Transmitter Coordinates | (analog) (digital) |
| Website | www.moretv32.com |
WMOR-TV is an independent television station in the Tampa Bay television market (the Tampa/St. Petersburg, Florida DMA). It is licensed to Lakeland, with studios in Tampa. It is owned by Hearst-Argyle Television.
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[edit] History
The station began operation in April 1986 as WTMV, a music video channel known as V-32. It began mixing in general entertainment by 1988.
WTMV's early studios were located in Lakeland on South Florida Avenue, on Lakeland's south side. By 1990, it relocated to Tampa to its present-day Hillsborough Avenue studios on Tampa's east side, a former headend office for Group W Cable's Hillsborough County system.
WTMV became Tampa Bay's WB affiliate when that network launched, branding itself as "WB32". By then it ran cartoons, sitcoms, talk shows, reality shows, and movies. It was sold to Hearst in 1996, who changed the calls to WWWB-TV.
In 1998, WWWB lost its affiliation to WTTA (channel 38) as a result of a larger nationwide deal between The WB and Sinclair Broadcast Group. Sister station KCWB-TV in Kansas City also lost its WB affiliation to a Sinclair station. WWWB changed its calls to WMOR-TV and rebranded itself as "More TV 32"--a moniker also adopted by its Kansas City sister (now known as KCWE). Today WMOR-TV offers syndicated programming, talk, reality, sitcoms and movies.
On cable, WMOR can be seen on Bright House Networks (except North Pinellas, where it's on channel 10), Verizon FiOS, and Comcast Venice channel 12 , and on Comcast Sarasota channel 4.
[edit] Repeaters
WMOR also broadcasts on several repeaters in the Tampa Bay area. Its transmitter is located farther east than the other Tampa Bay stations because of FCC rules requiring a station's transmitter to be within 15 miles (24 km) of its city of license--in this case, Lakeland, which is 34 miles (55 km) east of Tampa. Hence, the use of repeaters is necessary to reach as much of the most-populated areas as possible.
- WMOR-LP, St. Petersburg (channel 63, with a construction permit to operate on channel 5)
- W56CN, Venice (channel 56, which has a construction permit to change channels to 14)
- W18DB, Port Richey (channel 18).
[edit] Logos
 WTMV logo used from the late-1980s to 1995. |
 WTMV's "WB32" logo from 1995-1996, before Hearst acquired the station. |
 "WB32" logo from 1996-1998, after Hearst took over the station. |
[edit] External links
- WMOR homepage
- 4Kids TV Homepage
- Query the FCC's TV station database for WMOR
- BIAfn's Media Web Database -- Information on WMOR-TV
- mcsittel.com: 1990s DX screengrabs from Tallahassee -- includes a 1993 WTMV "Traffic Highlights" screengrab
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