WMLB

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WMLB
Image:WMLB1690.PNG
City of license Avondale Estates, Georgia
Broadcast area Atlanta metropolitan area
Branding AM 1690 WMLB
Slogan The Voice of the Arts
Frequency 1690 kHz
First air date 2003
Format Eclectic
Power 10,000 Watts daytime,
1,000 Watts nighttime
Class B
Transmitter Coordinates 33.811646° N 84.360098° W
Former callsigns WAXD, WSWK, WWAA
Affiliations CBS Radio Network
Owner JW Broadcasting
Sister stations WCFO
Website www.1690wmlb.com

WMLB, "AM 1690 WMLB, The Voice of the Arts", is a radio station licensed to Avondale Estates, Georgia and serves most of the Atlanta, Georgia radio market. The station broadcasts a very eclectic radio format, playing classical music, folk music, jazz, show tunes, comedy bits, and some rock and roll. WMLB's sister station is talk radio station, "News Talk 1160". WMLB used to belong at WCFO's dial position.

In June 2006, JW Broadcasting, owners of WMLB, took ownership of WWAA (formerly an Air America Radio affiliate).[1]. JW Broadcasting dropped the WWAA callsigns and then transferred the WMLB callsigns to 1690 kHz[2]. The callsign change brought with it the eclectic radio format previously heard at 1160 kHz. One radio program from the Air America Radio radio network remained on the station, The Al Franken Show, until Al Franken's last radio show in February 2007.

[edit] History

WMLB's single broadcasting tower (in the foreground).
WMLB's single broadcasting tower (in the foreground).

The radio station originally signed on with the callsign WSWK from the city of Adel, Georgia with a tourist information format in 2003 identifying as "Wild Adventures Radio" and relaying the FM station WDDQ of the same format[3]. The station was moved to the Atlanta radio market in 2004 when the license was transferred to serve the Avondale Estates community[2]. At that time, the station signed on in the Atlanta market with a Country and Western format[4], but by September 2004 the station flipped radio formats to become a talk radio station and joined the Air America Radio radio network[1]. The format change came with a change to the WWAA callsigns[2].

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