WMJH

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WMJH (810 AM) is a radio station broadcasting a brokered Regional Mexican format, licensed to Rockford, Michigan and serving the Grand Rapids, Michigan market. The station is known on-air as "La Poderosa" (Spanish for "the powerful one"). Owned by Birach Broadcasting, WMJH broadcasts with 3,600 watts of power during the day, which, along with its lower dial position, allows it to be heard across a large portion of western and central lower Michigan, but must sign off at night to protect WGY in Schenectady, New York.

AM 810 began operations in 1964 as WJPW and featured a MOR/adult contemporary music format for many years. From 1996 to 2004, WMJH was known as "Magic 810," airing a satellite-fed Adult Standards format from Westwood One. "Magic 810," which also broadcast in AM stereo for a time, had a loyal audience and respectable ratings for an AM daytimer, but was chiefly popular with listeners aged 55 and older, which led Birach to switch the station's format to brokered Spanish programming. As "La Poderosa," the station battles with 1410 WNWZ and 1530 WYGR for West Michigan's Spanish-speaking audiences and continues to do fairly well in the ratings.

[edit] Sources

• Michiguide.com - WMJH History

[edit] External links

• Query the FCC's AM station database for WMJH

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