WMIT (FM)

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WMIT
Image:106.9 The Light.jpg
City of license Black Mountain, North Carolina
Broadcast area Asheville, North Carolina
Tri-Cities, Tennessee-Virginia
Greenville/Spartanburg, South Carolina (The Upstate)
Charlotte, North Carolina
Branding 106.9 The Light
Slogan "Radio You Can Believe In"
Frequency 106.9 MHz(Also on HD Radio)
First air date 1941
Format Contemporary Inspirational
ERP 36,000 watts
HAAT 942 meters
Class C
Facility ID 5970
Transmitter Coordinates 35°44′6.00″N 82°17′10.00″W / 35.735, -82.2861111
Callsign meaning Mount MITchell
Near the station's transmitter location
Affiliations Fox News Radio
Owner Billy Graham Evangelistic Association
(Blue Ridge Broadcasting Corporation)
Website 1069thelight.org

WMIT-FM (106.9 FM, "106.9 The Light") is a contemporary Christian radio station in Asheville, North Carolina. The station is licensed to the town of Black Mountain. WMIT is a noncommercial, listener supported ministry of the Billy Graham Evangelistic Association.

Despite its 36,000-watt effective radiated power, its signal can be heard in the Tri-Cities, Greenville/Spartanburg, and Charlotte as well as its home market of Asheville—a potential audience of 5.2 million people in five states (though WMIT claims listenership in two additional states as well). This is because its transmitter is located over 6,700 feet above sea level—one of the highest transmitter sites east of the Mississippi River.

The station's call letters stand for Mount Mitchell, the highest mountain peak east of the Mississippi River, which is located about 2½ miles NE of the station's transmitter.

In 2007, WMIT commenced HD Radio service with theEdge 106.9 on the HD2 channel, featuring Christian music for teenagers and young adults.

[edit] History

WMIT signed on in 1941. Rising 180 feet above 6557-foot Clingman's Peak, the WMIT tower's light was higher than anything else east of the Mississippi.

The two-story building housing the station included living space. The road to the top was usually passable. Diesel engines powered the station at first, but eventually power lines had to be installed.

Gordon Gray had to close the station in Spring 1950 because he did not have the time to run it. When the station returned to the air in 1951, its power was the equivalent of 325,000 watts, and it could be picked up in Atlanta, Georgia, 190 miles away. Six and a half million potential listeners could pick up the signal. Studios were in Charlotte, North Carolina, 90 miles away, and programming was delivered by means of a station-to-transmitter link. Much of the music was classical or semi-classical, though three hours a day of local, regional music was played due to listener interest.[1]

[edit] External links