WMHX

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WMHX (branded as Mix 106.7) is a radio station serving the Harrisburg, Pennsylvania area with an Adult contemporary format. It operates on FM frequency 106.7 MHz and is under ownership of Citadel Broadcasting.

[edit] History of the 106.7 Frequency

Coolpop Logo

Before Mix 106.7, WMHX was 106.7 Coolpop, (WCPP) which was an American CHR radio station in Central Pennsylvania, covering the markets of Harrisburg, Lancaster, and York.

Coolpop replaced 106.7’s country format, launching on February 19, 2004 after over 24 hours of playing “Pop Goes the Weasel” on a continuous loop. Many rumors circulated in the community to explain the loop, including rumors of a staff member taking hostages and locking him/herself in the studio and playing the loop. This proved false when the new format launched with “Hey Ya” by Outkast.

The original airstaff of Coolpop included only one live show, “Michelle & Mitchell” in the morning, while the midday and afternoon shifts were voicetracked by talent from Citadel Broadcasting Company sister station 93Q in Syracuse, New York. As of Spring, 2004, a full line up of live talent was hired. Sarah Vaughn on middays and Justin Louis on afternoons were added to the already live morning show.

Coolpop was marketed as “The World’s First Coolpop Station”, mixing a standard Mainstream CHR format along with some 70s and 80s “Cassette Classics” (later renamed “Coolpop Classics”).

Coolpop also alternated theme weekends every other weekend. Some theme weekends included “One Hit Wonders”, “Diva Doubleplays”, “Coolpop Classics”, and the very popular 70s themed “Studio 106.7”.

In early fall 2004, Michelle & Mitchell were replaced with Ed Coffey and Amy Warner, the long running morning show from Harrisburg’s WTPA, who had been fired from WTPA earlier in the summer.

On July 1, 2005, Coolpop was quietly replaced with Adult Hits formatted “Mix 106.7”. Uniquely, nobody was fired. Considering such a drastic format change took place, it’s rather surprising that no staff moves were made. However, as of two years later, a number of personnel moves have been made and no original airstaff members remain. Some have moved on to other radio jobs^[1][2], others are out of the industry all together.

While scoring impressive ratings in the York radio market, Coolpop was never able to achieve the success that was hoped for in the much larger Harrisburg market. Coolpop will be remembered as having a very loyal following, especially in the York market.

[edit] References

1. ^ Coffey returns to WTPA[1]
2. ^ Louis joins New Jersey's WJLK[2]

[edit] External links

• FMQB Article on flip to Coolpop
• Mix 106.7 - The station that replaced Coolpop
• Query the FCC's FM station database for WMHX
• Radio Locator information on WMHX