WMGF

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WMGF
City of license Mount Dora, Florida
Broadcast area Central Florida
Branding Magic 107.7
Frequency 107.7 MHz (Also on HD Radio)
First air date 1990
Format WMGF: Adult Contemporary
WMGF-HD2: 60's-70's oldies
ERP 96,000 watts
HAAT 483 meters
Class C
Facility ID 51981
Callsign meaning MaGic Florida
Owner Clear Channel Communications (sale pending)
Webcast Listen Live
Website www.magic107.com

WMGF is the callsign of Magic 107.7, a Soft AC FM radio station serving the Orlando, Florida, market. Licensed to Mount Dora, it is owned by Clear Channel Communications, and operates out of Clear Channel's Orlando offices in Maitland. It is broadcast at the FM frequency of 107.7 MHz, with a power of 96 kW from a transmitter in Orange City, Florida. As of June 2007, WMGF is broadcasting in HD Radio.

The station is currently in the Aloha Trust and is for sale.[citation needed]

Magic 107.7 is an affiliate of the Delilah After Dark program. The station is best known for playing Christmas holiday music from Thanksgiving Day through Christmas Day.

The frequency used to be occupied in Orlando from 1967 to 1981 by WORJ (an album rock station known in the late 1970s as "Zeta 7") and then from 1981 to 1990 by WJYO-FM "Joy 108", which was also a Soft AC station. WMGF was established in 1990. WJYO is now operated as a Christian rock station in Fort Myers, Florida at the 91.5 FM frequency.

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