WMAG

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WMAG
Image:WMAG logo.gif
City of license Greensboro, North Carolina
Broadcast area Piedmont Triad
Greensboro
High Point
Winston-Salem
Branding 99.5 WMAG
Slogan "The Best Variety of Yesterday and Today"
Frequency 99.5 MHZ (Also on HD Radio)
HD1: Adult Contemporary
HD2: Smooth Jazz
First air date 1982
Format Adult Contemporary
ERP 100,000 Watts
HAAT 456 meters
Class C
Facility ID 73258
Transmitter Coordinates 35°52′13″N, 79°50′25″W
Callsign meaning W MAGic
Owner Clear Channel Communications
Sister stations WGBT, WMKS, WTQR, WVBZ
Webcast Listen Live
Website http://www.wmagradio.com

WMAG is an Adult Contemporary music formatted radio station licensed to High Point, North Carolina and serves the Piedmont Triad region, including Greensboro and Winston-Salem. The Clear Channel Communications outlet broadcasts at 99.5 MHz with an ERP of 100 kW.

[edit] History

The precursor to this station signed on in the late 1940s as WMFR-FM 97.7, a sister station of High Point's 1230 WMFR (We Make Furniture Right)or as some called it, We Make Frank Rich in recognition of the owner (Frank S. Lambeth). WMFR-FM later moved to 99.5. WMAG has been an Adult Contemporary outlet since its evolution from Easy Listening in the 1970s, when it was known as WMFR-FM. It also had some competition in the 1980s with WMQX, but since 1990 they had the AC format exclusively to themselves.

In 1982, WMFR-FM was purchased by Voyager Communications and upgraded their facilities, becoming adult contemporary WMAG "Magic 99.5". In later years, "Magic 99.5" repositioned to soft rock and dropped the "Magic" handle in favor of just the call sign. Voyager Broadcasting sold WMAG in the early 1990s to what would become AMFM Broadcasting. In 1999, Clear Channel Worldwide acquired the station. Their original transmitter, still used by 1230 WMFR, is visible atop The Radio Building on Main St in downtown High Point.

WMAG's massive signal can be received as far as Hickory, NC to the west; Raleigh, NC to the east; Fayetteville, NC and Charlotte, NC to the south; and past Martinsville, VA to the north.

[edit] External links and References