WLVY
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| WLVY | |
| City of license | Elmira, New York |
|---|---|
| Broadcast area | Elmira-Corning area |
| Slogan | 94 Rock Todays Hit Music |
| Frequency | 94.3 MHz |
| Format | Pop Contemporary Hit Radio |
| ERP | 1,150 watts |
| HAAT | 227.0 meters |
| Class | A |
| Facility ID | 52122 |
| Transmitter Coordinates | |
| Affiliations | CBS Radio, Westwood One |
| Owner | Pembrook Pines Elmira, Ltd. |
| Website | 94wired.com |
WLVY (94.3 FM) is a radio station broadcasting a Pop Contemporary Hit Radio format. Licensed to Elmira, New York, USA, the station serves the Elmira-Corning area. The station is currently owned by Pembrook Pines Elmira, Ltd. and features programing from CBS Radio and Westwood One.[1]
The station signed on by Frank Saia in 1964 as WEHH-FM, a sister station of WEHH. It was Chemung County's first FM station. The station broadcast mainly easy listening and classical music along with a bit of country in the mornings, "The Ralph Emery Show". In the 1970s WEHH-FM broadcast Elmira City Council meetings live, with Tony Volino handling the remote duties from the Council Chambers.
In the mid 1970s, Saia sold the station to crosstown rival WELM. The format was changed to rock and call letters were changed to the current WLVY. The station first was known as Y-94, but later was changed to the "Love Rock," presumably because of the existence of Y-94 in relatively nearby Syracuse. Eventually, the station came to be known simply as 94-Rock. It used a paint-splotch logo that was remarkably similar to one used by 97-Rock in Buffalo.
By the early to mid 1980s, the station's programming evolved into more of a pop-oriented format. From this point on, the station consistently was among the market leaders in the Arbitron ratings.
The evolution continued, with a top 40 sound focusing on alternarock in the early 1990s giving way to a decidedly more urban sound by the end of the decade. The shift continued into the 2000s until the name "94-Rock" really didn't fit anymore. In 2006, the station launched the name "94-Wired," with a slight modification of the paint-splotch logo it had used since the 1980s.
[edit] References
- ^ WLVY Facility Record. United States Federal Communications Commission, audio division.
[edit] External links
- Query the FCC's FM station database for WLVY
- Radio Locator information on WLVY
- Query Arbitron's FM station database for WLVY
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