WLMT

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WLMT
Image:Wlmt 2007.jpg

Memphis, Tennessee
Branding CW 30
Eyewitness News
Slogan Eyewitness News Everywhere
Channels Analog: 30 (UHF)

Digital: 31 (UHF)

Subchannels 30.1 WLMT-TV
30.2 VTV: The Variety Channel
Affiliations The CW
The Variety Channel (on DT2)
Owner Newport Television
First air date April 18, 1983
Call letters’ meaning We Love Memphis, Tennessee
Sister station(s) WPTY-TV
Former callsigns WMKW-TV (1983-1988)
Former affiliations Independent (1983-1987)
Fox (1987-1990)
Independent (1990-1995)
UPN (1995-2006)
The WB (secondary, 2003-2006)
Transmitter Power 3,020 kW (analog)
871 kW (digital)
Height 340 m (both)
Facility ID 68518
Transmitter Coordinates 35°16′31.3″N, 89°46′38.7″W
Website www.myeyewitnessnews.com

WLMT, channel 30, is the CW-affiliated television station for Memphis, Tennessee. Its transmitter is located in Brunswick. Owned by Newport Television, the station is sister to ABC affiliate WPTY-TV. The two stations share studios on Union Avenue Extension near the Aulon section of Memphis. WLMT offers The Variety Channel on its second digital subchannel.

[edit] History

The station began broadcasting on April 3, 1983 as the market's second independent station. it had the call letters WMKW-TV (the "KW" referring to Kemmons Wilson founder of Holiday Inn which is based in Memphis). Right from the start, WMKW began a rivalry with WPTY for viewership. WMKW was founded by the TVX Broadcast Group, which at that time, owned several medium market UHF independent stations. WMKW had a general entertainment format featuring afternoon cartoons, sitcoms, old movies, drama shows, and some sports.

In April 1987, along with the rest of the TVX stations, WMKW became the market's first affiliate of Fox and became known on-air as "Fox 30".

In 1987, WMKW was put on the market by TVX to finance the company's purchasing of other television stations. The station was bought in 1988 by MT Communications and the call letters were changed to the current WLMT (We Love Memphis TN). FOX pulled WLMT's affiliation in 1990, and gave it to WPTY. This returned WLMT to an independent format.

MT Communications sold the station to Mass Media, Inc in 1992. WLMT then established a local marketing agreement with WPTY and the two pooled resources and programming.

WLMT became a UPN affiliate at the network's launch on January 16, 1995. Later that year, when WPTY became an ABC affiliate, the stations began operating a news department. WPTY began producing a newscast on WLMT called "News Watch 30". It would later be referred to simply as "UPN 30 News". Newscasts on WLMT currently use the "Eyewitness News" branding.

WLMT was sold in 1996 to Max Media. In 2001, the station was bought outright by Clear Channel making WPTY and WLMT sisters.

In 2003, programming from The WB moved from WPTY (where it was a secondary affiliation and shown during late nights slots) to WLMT where it also aired out of pattern.

On January 24, 2006, the WB and UPN networks announced that they would cease broadcasting and merge to create a new network. The new combined network would be called The CW, the letters representing the first initial of its corporate parents: CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner.

On February 22, 2006, News Corporation announced that they would start up another new broadcast television network called MyNetworkTV. The new network, which would be sister to Fox, would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created in order to give UPN and WB stations, not mentioned as becoming CW affiliates, another option besides becoming independent. It was also created to compete against The CW.

The area's ION Television affiliate, WPXX-TV, began broadcasting MynetworkTV on September 5, 2006. WLMT began broadcasting The CW on September 18, 2006.

On April 20, 2007, Clear Channel entered into an agreement to sell its entire television stations group to Providence Equity Partners. [1]

Starting on March 26, 2007, WLMT began broadcasting The Variety Network on its DT2 digital subchannel.

[edit] News Teams

WPTY produces three newscasts for WLMT. During the week, there are ones at 7 AM and 9 PM. On the weekends, there is one at 9 PM. WPTY's weather radar is known as "Live ExacTrack Doppler" and it is used on WLMT.

Eyewitness News This Morning
(Weekday Mornings 7 to 9 A.M.)

  • Anchors:
    • Terrance Bates
    • Bonny Kinney
  • Weather:
    • Mark Walden
  • Traffic:
    • Ursula Jones
  • Entertainment:
    • Rae Lyn Hartley

Eyewitness News at 9 (10 to 10:30 P.M.)
Weeknights

  • Anchors:
    • Cameron Harper
    • Dee Griffin
  • Weather:
    • Brian Teigland
  • Sports:
    • Rob Petrone
  • Entertainment:
    • Rae Lyn Hartley

Weekends

  • Anchors:
    • Darryl Hood
    • Joyce Peterson
  • Weather:
    • Henry Rothenberg
  • Sports:
    • Rob Petrone

WLMT uses additional news personnel from WPTY. See that article for a complete listing.

[edit] External links