WLGD

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WLGD
City of license Jacksonville, North Carolina
Branding La Gran D ("The Big One")
Frequency 98.7 MHz
Format Spanish
ERP 100,000 watts
HAAT 297 meters (974 feet)
Transmitter Coordinates 34°29′41.00″N 77°29′19.00″W / 34.4947222, -77.4886111
Callsign meaning La Gran D
Former callsigns WKOO, WILT
Owner NextMedia Group
For the Birmingham, Alabama radio station, see WYDE (AM).

WLGD (98.7 FM, "La Gran D (The Big One)") is a radio station broadcasting a Spanish language format featuring popular music, news, and community programming. Licensed to Jacksonville, North Carolina, USA, the station serves the Wilmington, North Carolina area. The station is currently owned by NextMedia Group and serves a Hispanic population estimated at over 130,000.[1]

[edit] History

In the 1980s, the station played a country music format as WRCM-FM, "Country 98.7 FM". The station switched to an oldies format in 1989 as "Kool 98.7".

WKOO "Kool 98.7" played oldies for many years. On April 5, 2005, the format was switched to Westwood One soft adult contemporary ("Lite 98.7"), and the call letters were changed to WILT.[2] The WKOO letters and Westwood One oldies format moved to WANG-FM.[3] Starting July 24, 2006, "Will FM" played adult hits. As of March 31, 2008, the WILT letters and "Will FM" format were moved to the former WRQR in Wilmington.[4]

[edit] References

  1. ^ "Spanish Radio Station Debuts," The Daily Reflector, April 1, 2008.
  2. ^ http://www.varietyhits.com/variety/markets/wilmington.shtml, Retrieved on 2008/04/10.
  3. ^ http://www.varietyhits.com/variety/markets/newbern.shtml, Retrieved on 2008/04/10.
  4. ^ http://www.varietyhits.com/variety/markets/wilmington.shtml, Retrieved on 2008/04/10.

[edit] External links