WLCM
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| WLCM | |
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| City of license | Charlotte, Michigan |
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| Broadcast area | [1] (Daytime) [2] (Nighttime) |
| Branding | Victory 1390 |
| Frequency | 1390 KHz |
| First air date | August 25, 1956 |
| Format | Religious; Christian/Conservative Talk |
| Power | 5,000 watts (Daytime) 4,500 watts (Nighttime) |
| Class | D |
| Callsign meaning | Lansing's Christian Messenger |
| Former callsigns | WNNY (6/1/92-12/25/92) WLNF (6/30/86-6/1/92) WGWY (1980-6/30/86) WCER (8/25/56-1980) |
| Owner | Christian Broadcasting System |
| Website | http://www.wlcmradio.com/ |
WLCM is a commercial Christian AM radio station located in Charlotte, Michigan. WLCM operates on 1390 KHz with 5,000 watts during the day giving it coverage of the Lansing, Michigan metropolitan area. The station is owned by the Christian Broadcasting System which is in turn owned by Jon Yinger.
The station was founded by McLean and Craig Davids as WCER. It began broadcasting from studios just west of town on August 25, 1956. The call letters stood for Charlotte and Eaton Rapids. WCER was a typical small town station with MOR music, local news and features. WCER's FM station at 92.7 later became the original frequency of legendary classic rocker WMMQ, and is now smooth jazz WJZL at 92.9.
In 1980 the station was sold to Sharon Communications and changed call letters to WGWY. The call letters stood for Where God Wants You and the station had a religious format. In 1986 the callsign was changed to WLNF.
ERC Media purchased the station in 1992 and began a short-lived country music format with the callsign WNNY. The next year the station was purchased by Jon Yinger who switched it back to a religious format as WLCM. WLCM stands for Lansing's Christian Messenger.
Programming for the station comes from the Christian Broadcasting System and includes a mix of programs aimed at a conservative Christian audience. Along with standard Christian programs like Focus on the Family, it also airs more mainstream programs of The Dave Ramsey Show and Dr. Laura Schlessinger.
WLCM has a construction permit to move its night-time transmitter to Holt, Michigan, on Lansing's southside and increase power to 4,500 watts. The station hopes to have the new transmitter operational by the summer of 2007, but has been experiencing delays due to zoning issues.
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