WKSF

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WKSF
City of license Old Fort, North Carolina
Broadcast area Western North Carolina
Branding "99.9 Kiss Country"
Slogan "Today's Hit Country & Your All Time Favorites"
Frequency 99.9 FM
First air date 1979
Format Country
ERP 48,000 watts
Class C
Callsign meaning "K"is"S" "F"M
Owner Clear Channel Communications
Website http://www.99kisscountry.com/main.html

WKSF-FM (Kiss Country) is a Country music station licensed to Old Fort, North Carolina. The Clear Channel station broadcasts from a tower on Mount Pisgah southwest of Asheville at 99.9 FM with an ERP of 48kw and a 6 bay (element) antenna. The tower is shared with WLOS-TV (ABC) and WUNF-TV (PBS). Studios are located just west of downtown Asheville and are shared with WWNC 570 AM. This location has been referred to in the past (and still is by some who are old enough to remember) Radio Ranch due to the remote nature of the location.

This station once played beautiful music and was known as WLOS, and briefly as WRLX in the early 80s. It was 99.9 KISS-FM playing Top 40-Rock in the mid eighties to early 90s and country since. KISS-FM was most known for its big top-40 days, with lots of up tempo DJs, including John Stevens, Dawn Creasman, Chuck Finley, Brother Bill, GT, Radar, and Pat Garrett. It was quite common for "Kiss" to pull huge ratings at that time. A 30 share was very common.

While the station's numbers don't rate quite as high as they did back in the hey days, the KISS-Country format has proven to be very successful in the market and the station is consistently number one in both average and cume numbers.