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WKFR, also known as KFR, is an adult-leaning Top 40 outlet serving the Kalamazoo, Michigan radio market. The station's frequency is 103.3 MHz on the FM dial with an ERP of 50 kW. They are owned by Cumulus Broadcasting.
The call letters are said to stand for both "Kalamazoo FM Radio" and "Keener Fourteen," as WKFR were the longtime calls of former sister station AM 1400 in Battle Creek during the 1960s and 1970s as Top 40 "Keener 14".
There are many popular shows on WKFR, both on site and syndicated.
- The KFR Morning Show with "Walker and Hatcher" from 5:30-10:00 Every Weekday
- The Benson Show
- Kruze on the Radio
- Ray's Pigpen Radio
Music is mostly top 40 hits. On weekdays from 12:00PM to 1:00PM, there is the "Retro Lunch Hour", where "The Best of the 70's, 80's and 90's" is played. The Benson Show also features some modern day rock.
[edit] Loyalty
The now defunct "Freeloader Card" entitled listeners to discounts around Kalamazoo when they presented their keyring size card while paying.
Currently, there is the "KFR Keytag Club", but the benefits are less valuable, as users simply receive email updates about music and concerts.
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