WJMR-FM
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| WJMR-FM | |
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| City of license | Menomonee Falls, Wisconsin |
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| Broadcast area | Milwaukee, Wisconsin |
| Branding | "Jammin' 98.3" |
| Slogan | "Today's R&B and Old School" |
| Frequency | 98.3 (MHz) |
| Format | Urban Adult Contemporary |
| ERP | 4,900 watts |
| HAAT | 111 meters |
| Class | A |
| Facility ID | 26222 |
| Callsign meaning | We're Jammin Milwaukee Radio |
| Former callsigns | WZMF, WXJY, WFMR |
| Owner | Saga Communications |
| Sister stations | WHQG, WJYI, WJZX, WKLH |
| Webcast | Listen Live |
| Website | www.wjmr.com |
WJMR-FM (98.3 FM) is an urban adult contemporary radio station serving the Milwaukee, Wisconsin, area. They are known on-air as "Jammin' 98.3", and are licensed to Menomonee Falls, Wisconsin.
[edit] WJMR-FM Station History
WJMR started out on 106.9 FM as WMJO, playing a Jammin' Oldies format. Chancellor Broadcasting owned the trademark for the phrase "Jammin' Oldies", so the station was referred to as "Jammin' Hits" and the call letters (which stood for Milwaukee's Jammin' Oldies) were changed to WJMR, and the station was known as "Jammin' 106.9".
The station stayed at 106.9 until December 2000, when current owner Saga Communications moved WFMR to its current 106.9 FM dial position, and WJMR's format and call letters to 98.3. This was done primarily to boost WJMR's signal in the urban areas of Milwaukee, and to target WFMR toward the Western and Northern suburbs. Soon after WJMR moved to 98.3, the "Jammin' Oldies" trend was winding down, and the station tweaked their format to urban adult contemporary, a format it retains to this day. The station still refers to itself as "Jammin' 98.3", and has had some success with its format since moving to the new frequency. Its main and only other Urban rival is Hip Hop station WKKV.
The station is the Milwaukee affiliate of the Tom Joyner Morning Show.
[edit] 98.3 FM History
The 98.3 frequency was home for many years to WZMF, which signed on a pop music format in 1968. The station was located in a small house on Shady Lane in Menomonee Falls. WZMF's pop music programming eventually became more experimental, and the station evolved into a freeform progressive rock format. WZMF was sold, and signed off its format on March 23, 1979, and went through a number of format changes (including easy listening as WXJY) before becoming home to WFMR and its classical music format in 1983. "Downstairs Dan", a former WZMF air talent now with 98.3's current sister station WKLH, currently airs a "ZMF Flashback" feature on Friday afternoons.
[edit] External links
- Jammin' 98.3 station website
- Milwaukee radio: a retrospective
- Former WZMF and WFMR studios
- A sample playlist from WZMF
- Query the FCC's FM station database for WJMR
- Radio Locator information on WJMR
- Query Arbitron's FM station database for WJMR
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