Wiredset
From Wikipedia, the free encyclopedia
Wiredset LLC is a digital agency providing online and mobile marketing services, strategic business consulting, and proprietary technologies. Established in 2004 by Mark Ghuneim, Wiredset is based in New York, New York, USA. Wiredset clients include leading brands, recording artists & labels, fashion, media and technology companies.
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[edit] Service Divisions
Wiredset's primary services include digital marketing, mobile marketing, market intelligence, and web and mobile production.
[edit] Digital Marketing
Wiredset's digital marketing approach includes campaign management, advertising and media buys, 3rd party website promotions and campaigns, social networks marketing, grassroots marketing and product development.
[edit] Mobile Marketing
Wiredset provides a comprehensive range of services to execute complete mobile campaigns including production, marketing, and CRM. Wireset holds proprietary and exclusively licensed applications for mobile marketing services, for the implementation of premium SMS campaigns, short codes, carrier connectivity, campaign execution and programming, and custom application development for Wap / Java.
[edit] Market Intelligence
Wiredset has developed an in-house business intelligence tool, Infofilter, which generates real-time media, entertainment, business, and marketing research information for multiple streams of project data in one integrated platform. In 2006, Wiredset began offering daily tracking updates free to the public, hosting charts of the 50 most-downloaded Anime, Game, Music, Software, Television and Video files distributed over the Internet using the BitTorrent peer-to-peer (P2P) at infofilter.net.
[edit] Infofilter.net
Infofilter.net is unique in the fact that it allows users to compare and assess a range of data sources in real-time, including social networks, media, search, video assets, sales data, blog buzz, social bookmarking and adoption metrics, file sharing (p2p / bitTorrent) as well as custom digitial sources. This has application for companies measuring marketing and advertising R.O.I. results, tracking copyrights, viral assets, and business competition. Infofilter is a web-based application.
[edit] Clients
Wiredset clients include MTV, Virgin Group, Microsoft, Sony BMG, Apple Inc., JWT, and Universal Music Group.
[edit] Mark Ghuneim
Mark Ghuneim, CEO and co-founder of Wiredset, launched the digital agency in 2004 after 16 years with Sony Music Entertainment. As Senior Vice President of Online & Emerging Technologies for Sony's Columbia Records, Ghuneim was instrumental in the careers of artists such as Destiny's Child, Jeff Buckley, Bruce Springsteen, Bob Dylan and Billy Joel.
Ghuneim has pioneered innovations in new media as the music industry has evolved over the past three decades. Before joining Sony Music Entertainment, Ghuneim was Director of Press and Video Promotion for the independent label Beggars Banquet Records. In the nascent days of music video, he was program director and production manager at the New York City video night club Private Eyes.
