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The festival's fireworks display
International River Days, a five day festival along the International Riverfront marked the 2007 opening of the River Walk along the east river leading up to the International Freedom Festival fireworks. Detroit, Michigan and Windsor, Ontario jointly celebrate the multi-day festival the last week of June which draws about 3.5 million visitors in order to commemorate each country's respective National holiday - (US Independence Day on July 4 and Canada Day on July 1). The International Freedom Festival began in 1959. It is organized by the Parade Company, a not-for-profit organization governed by the Michigan Thanksgiving Parade Foundation. It has a long list of sponsors.
Traditionally, several days of events were planned, ending with one of the world's largest fireworks displays, for most of its existence sponsored by Hudson's. Today, the main sponsor is Target Corporation, the successor to the Dayton-Hudson Corporation. On the Windsor side, there is a midway consisting of carnival rides and concessions during the festival. The Midway operates as stand-alone attraction at the end of June, beginning of July.
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