William A. Mitchell
From Wikipedia, the free encyclopedia
William A. Mitchell (1911 - July 26, 2004) was an American food chemist who, while working for General Foods Corporation between 1941 and 1976, was the key inventor behind Pop Rocks, Tang, quick-set Jell-O, Cool Whip, powdered egg whites. During his career he received over 70 patents.
He was born in Raymond, Minnesota. After joining General Foods, his first major success came with a tapioca substitute he helped develop during World War II, in response to the disruption of cassava supplies. Although Pop Rocks didn't hit the market until 1975, he received patent 3,012,893 for its manufacturing process in 1961. William A. Mitchell has a daughter- Dr. Cheryl R. Mitchell who also holds many food patents.
[edit] External links
- Tastemaker With a Sweet Tooth, a November 2004 post mortem article (also available here) from The Atlantic
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