Wilbur Chocolate Company
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| The Wilbur Chocolate Company | |
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| Type | Private |
| Founded | 1865 |
| Headquarters | Lititz, Pennsylvania |
| Key people | William J. Shaughnessy, President |
| Industry | Manufacturing |
| Products | Confectionery |
| Website | www.wilburchocolate.com |
The Wilbur Chocolate Company is a chocolate manufacturing company located in Lititz, Pennsylvania. It was founded in 1865 by Henry Oscar Wilbur and Samuel Croft.[1] It produces more than 150 million pounds (70 million kg) of chocolate a year, which is sold to major food companies and thousands of small shops. The company has a store which sells an assortment of Wilbur chocolates, and a small museum that tells the history of the company and how their chocolate is made.
The company was bought by Cargill in 1992[1] and is presently part of that company's cocoa and chocolate labels, which also includes Peter's Chocolate (bought from Nestlé in 2002[1]), Gerkens Cacao, and Toshoku Ltd.[2]
[edit] Wilbur Buds
Its most popular candy, the Wilbur Bud, was introduced in 1893.[3] The Wilbur Bud closely resembles a Hershey's Kiss, which debuted in 1907. The two products are also frequently compared due to the proximity of their manufacturers, Lititz being only about 20 miles (32 km) from the headquarters of The Hershey Company in Hershey, Pennsylvania. Wilbur Buds are not individually wrapped and have the word WILBUR on the bottom of the chocolate.
[edit] References
- ^ a b c Timeline - Wilbur Chocolate. Retrieved on 2007-12-15.
- ^ Cargill: Cocoa and Chocolate. Retrieved on 2007-12-15.
- ^ The History of Wilbur Chocolate. Retrieved on 2007-12-15.
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