WIGL

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WIGL
City of license St. Matthews
Broadcast area South Carolina
Branding "Radio Ritmo"
Frequency 93.9 (MHz)
First air date 1990
Format Spanish Contemporary
ERP 1,750 watts
Class A
Callsign meaning "Wiggle" (a previous station moniker when WIGL was on 102.9 and 106.7)
Owner Peregon Broadcasting (under an LMA from Miller Communications)

WIGL, also known as "Radio Ritmo", is a Spanish Contemporary radio station licensed to St. Matthews, South Carolina, but targeting nearby Columbia. The station broadcasts on 93.9 FM with a ERP of 1.75kw.

[edit] Station history

WQKI-FM signed on in 1990 as the FM of WQKI-AM. The station featured a Urban Contemporary music format under the "Quikie 93.9" moniker.

In 2003, Miller Communications acquired WQKI-FM and swapped it's calls with WIGL 102.9's and got a construction permit to upgrade their signal to cover parts of Columbia. In that year, Miller flipped 93.9 to Hot AC as Mix 93.9 with Bob & Sheri in the Morning. Two years later, WIGL flipped to Classic Hits as Bad Dog 93-9 with Rick & Bubba in the morning. The station shared the same programing with sister WICI-FM 94.7 in Sumter.

On March 30, 2007, after a year that saw little audience growth, WIGL was LMA'ed to Peregon Broadcasting, the operators of WQVA 1170 in Lexington and temporary operator of WHZQ 94.1 in Cross Hill (WHZQ was dropped several weeks after Peregon acquired control of WIGL and is now Oldies). Peregon flipped WIGL to Spanish Contemporary as "Radio Ritmo", making it the first Spanish-language FM in the Columbia radio market. The word "ritmo" is Spanish for "rhythm".

The station operates out of studios in Irmo and simulcasts its programming with both of Peregon's stations.

[edit] External links