Why most things fail
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Why Most Things Fail: Evolution, Extinction and Economics, is a 255-page book published in 2005 by Paul Ormerod.[1] Why Most Things Fail does for business collapse what years of journalism have done for business success; it identifies the subtle patterns that comprise the apparent disorder of failures and analyzes how they occur. The book was named a Business Book of the Year 2006 by Business Week.[2]