Why Don't You Want My Love?

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For the La Toya Jackson album of the same name, see "Why Don't You Want My Love? (album)".
“Why Don't You Want My Love?”
“Why Don't You Want My Love?” cover
Single by La Toya Jackson
from the album Why Don't You Want My Love?
Released 1991
Format 7", 12", CD Single
Recorded 1991
Genre Pop/R&B/Soul/Dance
Length 5:07
Label BCM Records
La Toya Jackson singles chronology
"You and Me"
(1990)
"Why Don't You Want My Love?"
(1991)
"Sexbox"
(1991)

"Why Don't You Want My Love?" is a single by American singer La Toya Jackson. After the failure of her 1989 album Bad Girl, which hadn't even been distributed in some countries at the time, Jackson signed a deal with BCM Records in Germany.

The single was intended to be the lead single for a new album under the BCM label, but the company went bankrupt before the album could be completed. "Why Don't You Want My Love?" was originally scheduled for a release in fall 1990 but was delayed several times until its release in January 1991. The single was released in Germany, Austria and Switzerland.

BCM started a huge print campaign for the CD single, advertising the single with the caption "A fresh new start with BCM", and there is even a short message for all DJ's at the end of the CD single with Jackson's soft voice asking, "Now DJ's, why don't you want my love?".

The single was released on 7", 12" and CD formats, but failed to reach the charts. In 1993, the song was licensed to the German label "Legend", who released a remix of the song along with the 12 tracks from Jackson's Bad Girl album. The compilation was titled Why Don't You Want My Love?.

Jackson quickly signed a new record deal with Pump Records (a division of Dino Records) in Holland and released a new single and album only 10 months later.

[edit] Known versions

  • Original Version
  • Radio Version
  • Bruce Forest Remix
  • Bruce Forest Edit
  • Hot Mix DJ Drop In
  • Instrumental