WHXT
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| WHXT | |
| City of license | Orangeburg, South Carolina |
|---|---|
| Broadcast area | South Carolina |
| Branding | "Hot 103.9" |
| Slogan | "Columbia's #1 Choice For Blazin' Hip-Hop & R&B" |
| Frequency | 103.9 (MHz) |
| First air date | September, 1973 |
| Format | Urban Contemporary |
| ERP | 9,200 watts |
| Class | C3 |
| Callsign meaning | "HoT" (the station's moniker) X is in place of "O" |
| Owner | Inner City Broadcasting |
| Sister stations | WARQ, WHXT, WZMJ, WMFX, WOIC, WWDM |
| Website | http://www.hot1039fm.com |
WHXT, also known as "Hot 103.9", is a Urban Contemporary station located in Columbia, South Carolina, but licensed to Orangeburg. The station is licensed by the FCC to broadcast at 103.9 MHz. with a ERP of 9.2 kw.
[edit] Station History
The station originally signed on in September of 1973 as WHCE (call sign meaning "W"e "H"ave "C"ountry "E"ntertainment) in Orangeburg with a Country format. It shared property with Top 40-formatted WORG 1580, but was under slightly different ownership. In 1976, WHCE became WORG-FM and switched to a Top 40-Adult Contemporary hybrid format, simulcasting much of the programming with the AM station in the process.
In the Spring of 1989, WORG-FM changed formats to CHR as WKSO with the moniker of 103.9 Kiss-FM (The WORG call letters eventually resurfaced on a new FM station licensed to the nearby community of Elloree). The CHR format lasted until the early 90s when it changed, once again to Urban Contemporary.
For the next several years, the station had various Urban formats, including a period where the station simulcasted with WKWQ (now WZMJ) in the Columbia radio market. By June of 1999, the station had made a long-planned move into the Columbia market, becoming WHXT with the Hot 103.9 moniker. The station was the first serious challenger to WWDM's long-standing dominance in the Urban Contemporary format, eventually beating them in the Arbitron ratings on several occasions. ICBC bought out WHXT in 2003, and WWDM restructured its format to an Urban AC.
WHXT was home to the nationally syndicated Doug Banks Morning Show until the end of 2007; it is now home to Big Boy's Neighborhood.
The station is owned by Inner City Broadcasting, which also owns Urban AC WWDM, Classic Rock WMFX, Alternative WARQ, ESPN Radio outlet WZMJ and Air America Radio outlet WOIC in the Columbia radio market.
[edit] External links
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