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WHUD is an Adult Contemporary radio station licenced to Peekskill, New York. The station is owned by Pamal Broadcasting and broadcasts on 100.7 MHz at 50 kW ERP from a tower site in Philipstown, New York. WHUD's signal reaches most of the Hudson Valley and the suburbs of New York City with a usable signal in much of the Five Boroughs (especially in the Bronx). In total, WHUD's signal reaches parts of five states. WHUD broadcasts from studios in Beacon alongside sister stations WBNR, WLNA, WGHQ, WBPM and WSPK.
The primary target market of WHUD is that of Westchester and Rockland counties plus the Mid-Hudson Valley. In all of these areas, WHUD is at or near the top of the ratings even with more localized competition in those markets and is by far the highest rated Westchester County station in Arbitron's New York City book.
[edit] History
WHUD signed on as WLNA-FM in 1958 as the second FM station between New York City and Albany. From the outset, the station would operate with a Beautiful music format consisting largely of instrumental covers of pop songs with some vocal standards. By the 1970s, some Adult Contemporary artists were mixed into the rotation on a rotation of one vocal song per 15 minutes under the work of Program Director (and morning personality) Joe O'Brian. During this time, WHUD referred to its format as "Music From the Terrace", a term named for the location of WHUD's studios on Radio Terrace in the town of Cortlandt, New York.
After O'Brian's retirement from full-time work in 1986, WHUD began to equal out the vocal/instrumental ratio to the point that by early 1990 it was an even split. However, the declining demographics and audience of the beautiful music format (in lieu of high ratings) led WHUD to eliminate instrumental covers with little fanfare, evolving into a Soft Adult Contemporary format. Throughout the first half of the 1990s, WHUD would continue evolving to a wide-playlist Adult Contemporary format.
In 1996, WHUD was sold to Pamal Broadcasting and with it came a slight recurrent lean to the playlist and the addition of the Delilah show in evenings in lieu of the same program being cleared on the Poughkeepsie-based WRNQ. This geographic loophole also led to the stations sharing such things as a jingle package for several years. Regardless, WHUD would drop Delilah in September 2006 and replace her with a live and local evening program called "Night Rhythms" hosted by Catherine Michaels.
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