WHLK
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| WHLK | |
| City of license | De Forest, Wisconsin |
|---|---|
| Broadcast area | Madison, Wisconsin |
| Branding | "93-1 The Lake" |
| Slogan | "Everything Classic Rock" |
| Frequency | 93.1 MHz |
| First air date | July 2003 |
| Format | Classic rock |
| ERP | 6,000 watts Horizontal 5, 400 watts Vertical |
| Class | A |
| Callsign meaning | LK = "Lake" |
| Former callsigns | WHIT (7/2003-12/2005) |
| Owner | Mid-West Family Broadcasting |
| Sister stations | WJJO, WJQM, WLMV, WMGN, WTDY, WTUX, WWQM |
| Webcast | Listen Live |
| Website | http://www.931thelake.com |
WHLK ("93.1 The Lake") is a radio station serving Madison, Wisconsin and surrounding areas. The station is owned by Mid-West Family Broadcasting, and offers a classic rock format.
Contents |
[edit] History
WHLK was launched in July 2003 under the WHIT call letters. While testing its signal, the station aired themes from various classic TV shows under the moniker "TV93"[1] before launching into "timeless rock" as "93.1 The Lake" on July 25, 2003[2]. The first song played was "Rock'n Me" by Steve Miller.
In December 2005, (the month WHIT changed call letters to WHLK), "The Lake" began simulcasting on new frequency 106.7 (WSLK). This simulcast ended in January 2007, when WSLK became a Rythmic Hits station (WJQM).
Since the beginning of 2007, the station has evolved into a harder-edged classic rock station, highlighted by a new morning drive-time show hosted by former WJJO personality Greg Bair as well as a new station logo and imaging ("Everything Classic Rock").
[edit] On-Air Personalities
- Greg Bair
- Kurt Baron
- Sara Freeman
- John "Sly" Sylvester
- Sue Peterson
[edit] On-Air Features
- "Perfect Playlist" (12pm Weekdays) - 10 listener-requested songs.
- "The Lakeside" (11pm Mondays-Thursdays) - One side of a classic album is played on a vinyl turntable.
- "Live on the Lake" (7pm-Midnight Saturdays) - Live concert performances.
- "The Deep End" (8-10am Sundays)
[edit] Station Logo History
 WHLK/WSLK era logo ("The Lake at 93-1 and 106-7") |
[edit] External links
- The Lake Website
- Mid-West Family Broadcasting website
- Query the FCC's FM station database for WHLK
- Radio Locator information on WHLK
- Query Arbitron's FM station database for WHLK
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