WHGM-FM

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WHGM is a currently "dark" AM radio station in Savannah, Georgia, that normally broadcasts on a frequency of 1400 kHz.

[edit] History

The A.C. Neff Company made an application to the FCC, to build a new station in Savannah, in the waning days of World War II. Neff was granted a construction permit for a station to operate at 1400 on the AM dial, with 250 Watts full-time. The station, assigned the call letters WDAR, took to the air in mid-1946. Their studios were located at 34 E. Bryan Street, a second floor suite of offices, located over the Georgia State Bank building. WDAR/WSGA had no network affiliation until early 1961, when it picked up the ABC affiliation previously held by WFRP/WSOK.

Less than two years later, Neff built WDAR-FM, at 96.5 on the dial with just over 13,000 Watts ERP.

By the time Neff sold the AM station to Donald Jones in 1956, WDAR-FM had surrendered its license. When Jones bought the station, the call letters were immediately changed to WSGA (Savannah, GeorgiA), and the station eventually moved to the Liberty Street studios.

Under Jones operation, WSGA had an adult pop/block format...MOR/pop early mornings, More pop in middays, top-40 between 3 & 6 PM, and after 8 at night. The station played "dinner music" weeknights from 6 'till 8, and signed off each night at midnight.

The all top-40 era of "The Goodtimer" on WSGA began in October 1968. In 1982, WSGA was seeing competition from FM top-40 stations and flipped to an Adult Standards format.