WHDR

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WHDR
WHDR logo.gif
City of license Miami, Florida
Broadcast area Miami metro area
Branding Pure Rock
Frequency 93.1 MHz
Dance on (Also on HD Radio)
Format Active Rock
Audience share 1.1, #13 (Fa'07, R&R[1])
ERP 100,000 watts
HAAT 307.0 meters
Class C0
Facility ID 40408
Transmitter Coordinates 25°58′2.00″N 80°12′34.00″W / 25.9672222, -80.2094444
Former callsigns WPYM (2002-2005)
Owner Cox Radio, Inc.
Website 93rock.com

WHDR (93.1 FM) is a radio station broadcasting a Active Rock format on a terristrial signal and a Dance format on its HD2 channel. Licensed to Miami, Florida, USA, the stations serves Miami-Dade, Broward, and most of Palm Beach Counties. WHDR is currently owned by Cox Radio, Inc..[2]

Contents

[edit] History

WHDR was originally Classical WTMI, which ran from 1971 to 2001. On New Year's Eve 2001, it flipped to a "Pure Dance" format and became WPYM, "Party 93.1, South Florida's Pure Dance Channel." During its three year run, the station was popular with the area's dance music fans. The success also earned it a "Innovators Award" from Billboard magazine in 2002 and a "Best Dance Radio Station Award" at the 2004 Dancestar USA honors.

They also took on WHYI and WPOW-FM in attack promos over commercial spot loads and criticizing their idea of "Party Music". At one point, WPOW went to court over the spotload attacks. The judge, an avid WPYM listener, dismissed the case and stated, "If you are so upset in WPYM stating the truth, then stop playing so many commercials".

WPYM's demise came in February 14, 2005 Cox Radio took advantage of the sudden departure of WZTA's sudden flip from Rock to Hispanic Rhythmic by picking up the Rock format.

WHDR is South Florida's only pure rock station. The playlist ranges from 70's hard rock to newly released active rock.

In early 2008, WHDR shifted to mainstream rock, but still plays a few metal artists. Presently there is no new rock station in Miami-Dade or Broward Counties. WPBZ 103.1 the Buzz is the only alternative rock station in South Florida, serving Palm Beach County and the Treasure Coast.

[edit] WHDR-HD2

On March 24, 2008, Cox radio relaunched "Party 93.1" on its HD2 subcarrier. Like its predecessor, this one is also running jockless but the dance music being played this time around is more broadened.

[edit] References

  1. ^ "Florida Keys Market Ratings", Radio and Records. 
  2. ^ WHDR Facility Record. United States Federal Communications Commission, audio division.

[edit] External links


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