What You're On
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| “What You're On” | |||||
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| Single by Rogue Traders from the album Better in the Dark |
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| Released | March 15, 2008 (see release history) |
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| Format | CD, digital download | ||||
| Recorded | 2007 | ||||
| Genre | Dance-pop | ||||
| Length | 4:56 | ||||
| Label | Columbia | ||||
| Writer(s) | James Ash, Natalie Bassingthwaighte, Steve Davis | ||||
| Producer | James Ash | ||||
| Rogue Traders singles chronology | |||||
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"What You're On" is a dance-pop song written by James Ash, Natalie Bassingthwaighte and Steve Davis, and produced by Ash for the Rogue Traders's third studio album Better in the Dark (2007). Co-writer, Ash, states the song deals with addiction.[1] It will be released as the album's third single in Australia as a digital download on March 15, 2008 and as a CD single on April 19, 2008.
Band member and one of the song's writers, Ash, states that the song is very special to the band and "it seems to connect with people quite deeply."[1] He also states that the song is a highlight from the album and it allowed him to be "indulgent" which is how he imagined it.[1] The band's lead singer, Bassingthwaighte, states "this [song] seems to me to be saying 'You have issues but you can get over it', so I prefer to be realistic than stylistic. I think about someone I know when I sing it."[1]
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[edit] Promotion and chart performance
"What You're On" made its debut into the Australian ARIA Singles Chart on April 28, 2008, reaching number thirty.[2] It reached number eighteen on the Physical Singles Chart[3], and debuted at number nine on the Australian Chart.[4]
On the eve of its debut, and one week after its release, the Rogue Traders performed their new single on popular comedy program, Rove. Prior to this, band members James Ash and Natalie Bassingthwaighte attended many interviews on radio and television to promote the song, and the upcoming "Better in the Dark Tour", as well as presenting an award at the 2008 MTV Australia Awards. James Ash also co-hosted an episode of The Music Jungle on April 26.
[edit] Music video
The music video for the song was filmed from February 23, 2008 to February 24, 2008 and premiered through ninemsn on March 13, 2008, two days before its digital and radio release.[5] Filmed in black and white, the video sees Bassingthwaighte working in a top-end New York Burlesque Club. Unhappy and determined to leave, she tries to escape but is followed by a controlling owner and security. Then Ash comes to rescue her and they drive off. The other band members do not appear in the music video.
[edit] Formats and track listings
Formats and track listings of the major single releases of "What You're on" include:
- Digital download
- "What You're On" (single edit) — 3:38
- Australian CD single[6]
- "What You’re On"
- "What You’re On" (James Ash remix)
- "What You’re On" (Cedric Gervais vocal remix)
- "Don't You Wanna Feel" (Deadmau5 remix)
[edit] Charts
| Chart (2008) | Peak position |
|---|---|
| Australian ARIA Singles Chart[2] | 30 |
[edit] Release history
| Country | Date | Label | Format | Catalog |
|---|---|---|---|---|
| Australia | March 15, 2008 | Columbia Records | Digital download | 88697304122 |
| April 19, 2008 | CD single |
[edit] References
- ^ a b c d "Rogue Traders' New Album In Stores Now!". RogueTraders.com.au. Retrieved April 16, 2008.
- ^ a b "What You're On - Australian Chart Run". Australian-charts.com. Retrieved May 2, 2008.
- ^ Top 50 Physical Singles Chart. ARIA Charts: Australia's Official Music Charts. Retrieved on April 27, 2008
- ^ Top 20 Australian Singles Chart. ARIA Charts: Australia's Official Music Charts. Retrieved on April 27, 2008
- ^ "New Video Clip Getting Underway". Rogue Traders official forum. Retrieved April 16, 2008.
- ^ Australian CD single
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