What Now My Love (album)

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What Now My Love
Studio album by Herb Alpert & the Tijuana Brass
Released	1966
Genre	Jazz / Easy Listening / Instrumental Pop
Label	A&M Records
Producer	Herb Alpert, Jerry Moss
Professional reviews
All Music Guide link
Herb Alpert & the Tijuana Brass chronology
Going Places (1965) What Now My Love (1966) S.R.O. (1967)

What Now My Love is a 1966 album by Herb Alpert & the Tijuana Brass. The album remained at the #1 position on the Billboard Album chart for nine weeks, the longest of any album released by Herb Alpert & the Tijuana Brass.

By this album, the Brass were playing only a token Mexican-themed song or two per album, the rest of the tracks being pop hits and Broadway tunes. The Brass sound was not unlike that of the Bert Kaempfert orchestra, and here they covered another Kaempfert tune called "Magic Trumpet".

Two songs from the album found use as American TV show themes: "Brasilia" was used as the theme for the game show The Face Is Familiar, and "So What's New?" for Lloyd Thaxton's syndicated rock music program.

[edit] Track listing

1. What Now My Love {Becaud-Sigman} – 2:18
2. Freckles {Ervan Coleman} – 2:12
3. Memories Of Madrid {Sol Lake} – 2:23
4. It Was a Very Good Year {Ervin Drake} – 3:37
5. So What's New? {John Pisano} – 2:07
6. Plucky {Alpert-Pisano} – 2:21
7. Magic Trumpet {Bert Kaempfert} – 2:18
8. Cantina Blue {Sol Lake} – 2:34
9. Brasilia {Julius Wechter} – 2:30
10. If I Were a Rich Man {Harnick-Rock} – 2:33
11. Five Minutes More {Styne-Cahn} – 1:53
12. The Shadow of Your Smile {Mandel-Webster} – 3:28

[edit] Chart positions

Year	Chart	Position
1966	Billboard Pop Albums (Billboard 200)	1

Preceded by If You Can Believe Your Eyes and Ears by The Mamas & the Papas

Billboard 200 number-one album May 28 - July 22, 1966 September 3 - September 9, 1966

Succeeded by Strangers in the Night by Frank Sinatra