WGRF

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WGRF
City of license Buffalo, New York
Broadcast area Buffalo, New York
Branding 97 Rock
Slogan Classic Rock, Classic Jocks; The Voice of the Bills; 96.9--The Mighty 97 Rock; Local Radio Made in Buffalo
Frequency 96.9 MHz (Also on HD Radio)
Format Classic Rock
ERP 24,000 watts
HAAT 217 meters
Class B
Facility ID 56102
Callsign meaning W George Rand FM (former owner's initials; F added to distinguish it from former sister station WGR-AM)
Owner Citadel Broadcasting
Sister stations WEDG, WHTT
Webcast Listen Live
Website www.97rock.com

WGRF is a radio station in Buffalo, New York, USA. The station's on air branding is "97 Rock". The station mostly plays Classic Rock from the 1960's, 1970's, and 1980's. Since 2006, the station has also aired numerous rock-leaning oldies, such as songs from The Beatles, that were displaced by the format change at sister station WHTT. WGRF broadcasts at 96.9 MHz.

The WGRF morning show consists of Larry Norton, Rob Lederman, Chris Klein and their Producer Russ. WGRF is the flagship station of the Buffalo Bills of the NFL.

Other local disc jockeys include John "J.P." Piccollo, Carl Russo, "Slick" Tom Tiberi, Anita West, Jeff Gordon, Cindy Chan, Megan Davis, Jim McGee, and Rick Walters. WGRF's significant local presence and history in the area has made the station nearly as much of the Buffalo culture as chicken wings.

WGRF is owned by Citadel Broadcasting. Previous owners included the Taft Television and Radio Company, Rich Communications, and before Citadel, Mercury Radio Communications (who separated the longtime combination with WGR-AM in 1995 when it bought WGRF from Rich Communications, who in turn retained WGR-AM until selling it to the Sinclair Broadcast Group two years later). Its transmitter is located in Buffalo.

WGRF streamed its programming on the Internet up until 2002, when Internet radio collapsed because of massive regulations. In March 2006, Citadel launched an initiative that provided for the streaming of many of Citadel's stations. WGRF was one of them, and was among the first commercial stations in Buffalo to resume streaming after the collapse.

WGRF is the primary sponsor for the Buffalo Jills Cheerleaders.

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