WGFN

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Classic Rock - The Bear
WGFN, WGFM, WIHC, & WCKC
Image:Wgfnlogo.jpg
City of license WGFN: Glen Arbor, Michigan
WGFM: Cheboygan, Michigan
WIHC: Newberry, Michigan
WCKC: Cadillac, Michigan
Broadcast area WGFN: [1]
WGFM: [2]
WIHC: [3]
WCKC: [4]
Branding Classic Rock - The Bear
Frequency WGFN: 98.1 MHz
WGFM: 105.1 MHz
WIHC: 97.9 MHz
WCKC: 107.1 MHz
First air date WGFN: circa 1988
WGFM: 1968
WIHC: circa 1989
WCKC: unknown
Format Classic Rock
ERP WGFN: 21,000 watts
WGFM: 100,000 watts
WIHC: 50,000 watts
WCKC: 2,750 watts
HAAT WGFN: 225 meters
WGFM: 186 meters
WIHC: 150 meters
WCKC: 147 meters
Class WGFN: C2
WGFM: C1
WIHC: C2
WCKC: A
Facility ID WGFN: 10750
WGFM: 56073
WIHC: 8125
WCKC: 22183
Callsign meaning WGFN: unknown
WGFM: Gold FM (former branding)
WIHC: Hot Country 97.9
WCKC: KC Country
Former callsigns WGFN:
WMLB (10/12/88-5/22/92)
WGFM:
WQLZ (9/13/82-2/10/89)
WCBY-FM (?-9/13/82)
WIHC:
WUPQ (12/8/88-10/1/95)
WCKC:
WYTW (2/1/85-9/24/91)
WITW (8/24/84-2/1/85)
Affiliations Bob & Tom morning show
Owner Northern Star Broadcasting
Sister stations WAVC, WCBY, WIDG, WJZJ, WLJZ, WMKC
Website www.classicrockthebear.com

WGFN is a group of several radio stations in northern Michigan that simulcast a classic rock format, with Bob and Tom in the morning, called "The Bear". Those stations are:

WIHC (formerly "Hot Country 97.9 FM" and, prior to that, easy listening music station WUPQ) features the same songs played in the same order as on the other three stations, but is imaged separately, as "97.9 The Bear."

In 1989, longtime northern Michigan radio personality and engineer Del Reynolds and wife Mary purchased 100,000 watt CHR WQLZ (formerly WCBY-FM) in Cheboygan. Shortly afterward, he changed the station's format to classic rock with the WGFM call letters, meaning "W-Gold-FM". The station's main focus was classic rock, but also played new cuts from classic rock artists as well. The station was live/local 6 a.m. until 6 p.m. and aired Westwood One's Adult Rock format overnights. Del was the station's morning man.

In the 1990s, Del's radio empire grew when he acquired many other local stations and built new ones as well. He purchased WIDG 940 in St. Ignace, MI and WCBY AM in Cheboygan the station that launched his career in the late 1960s. He purchased 98.1 WMLB Glen Arbor, and changed that to WGFN, giving WGFM a clearer signal in the Traverse City, MI area. He also took over 107.1 WCKC "Cadillac KC Country" Cadillac which was simulcasting his 102.9 WMKC "KC Country" St. Ignace, MI, but eventually changing to a WGFM simulcast.

In 1998, Reynolds sold his stations to Calibre Communications for $7 million. As a result, the station would remain classic rock, but under a new moniker, The Bear, and Reynolds would leave the morning show host position. When Calibre asked Reynolds who should replace him, he suggested Bob and Tom. It was a wise decision on the station's part since they would pry album-oriented rock (AOR) stalwart WKLT from the Arbitron #2 spot all the way down to #5, while in many books, The Bear is in the top five. Bob and Tom - whose radio career started at WJML in the late 1970s - are now one of the most-popular morning shows in northern Michigan.

Also, WGFN was made the flagship of The Bear stations, even though most of their operations are in Cheboygan, partially due to Traverse City being the biggest city in northern Michigan.

Unfortunately, the deal between Calibre and Reynolds failed, though a new company, Northern Star Broadcasting, was formed to take over Reynolds' stations. Although he no longer owns The Bear, Reynolds remains as the station's engineer.

Recently, the popular internet message board Michigan Radio and TV Buzzboard [5] awarded The Bear its "Buzzy Award" for being the best overall rock station in Michigan. According to the board's Detroit-based moderator, he claims that the station has a good balance of classic rock and has great consistency.

For a time, The Bear experimented with an updating of its classic-rock playlist to include more hit AOR and alternative rock tracks from the 1980s and 1990s, from artists such as White Zombie, Alice in Chains, Nine Inch Nails, Soundgarden, Live, Stone Temple Pilots and Depeche Mode. The Bear has since dropped most of those artists and returned to the straightforward classic rock format it aired previously.

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